NIO has opened its first NIO Hub in the UAE on Sheikh Zayed Road, Dubai. The site pulls the full user journey into a single space: product showcase, test drives, new-car handover, aftersales reception and a community café.
Designed by NIO’s global space team, the 772 square metre facility includes a 433 sqm showroom and a 339 sqm delivery centre. It also adds a NIO Power experience zone that highlights charging and battery swap tech. The opening took place on 1 September 2025 in Abu Dhabi time.
What is NIO Hub Dubai?
NIO Hub is a single destination for the brand’s core touchpoints in the UAE.
- Location: Sheikh Zayed Road, Dubai
- Opening date: 1 September 2025 (UAE)
- Size: 772 sqm total; 433 sqm showroom; 339 sqm delivery centre
- Capacity: space for up to five vehicles on display; three handover bays
- Spaces: consultation rooms; aftersales reception; NIO Power experience zone
NIO already operates “NIO House” and “NIO Space” formats in other markets. The Dubai Hub differs in that it combines showroom, test drives, handovers, service reception, and lifestyle areas in one location. It is designed to give new and existing users a seamless path from first look to ownership and support.
Why Sheikh Zayed Road matters
The site sits on Dubai’s busiest artery, next to other premium automotive brands.
- High visibility for EV shoppers and daily commuters
- Signals NIO’s intent in the UAE’s premium smart mobility segment
- Puts the brand in direct view of rivals and potential owners
- Supports fast access from key districts and major roads
Placing the first UAE Hub on Sheikh Zayed Road is both practical and symbolic. The frontage carries heavy traffic and strong brand presence, which helps with awareness and test-drive uptake. It also anchors NIO among established names in a market that expects speed, service and clear product information.
Services under one roof
The Hub is built for the full ownership cycle.
- Product displays with room for five vehicles
- On-site test drives
- Three dedicated handover bays for new-car delivery
- After-sales reception and consultation rooms
- NIO Power experience zone for charging and battery swap tech
Users can go from a test drive to a handover without leaving the building. The delivery area is set up for smooth, personal collections. After delivery, the same site handles service reception, so owners have a single, known point of contact for support. The Power zone is there to explain how NIO’s charging and battery swap systems work, with staff on hand to answer practical questions.
NIO Café by Orto: local flavour
The Hub features a NIO Café operated by Orto, a contemporary Emirati brand established in 2022.
- Operated by Orto, known for its CoffeeLounge concept
- Curated space for connection and creative meet-ups
- Focus on local talent and community
- Aligns with NIO’s culture-first approach
The café adds a human layer to a technical space. People can meet, work or wait for handovers with good coffee and a calmer pace. By partnering with Orto, NIO ties the site to the city’s café culture and provides local brands with a platform within a high-traffic EV destination.
NIO in the UAE and MENA
NIO MENA is the regional arm working from Abu Dhabi.
- NIO MENA established: October 2024
- Regional HQ: Abu Dhabi
- Strategic partner: CYVN Holdings (Abu Dhabi), focused on advanced mobility
- Brands: NIO (premium), ONVO (family-focused), firefly (small high-end)
- Technology: over 9,900 patents by July 2025; NIO Full Stack across 12 tech domains
- Footprint: R&D and manufacturing across China, Europe and the US; sales and service in several European markets
The Dubai Hub signals NIO’s continued build-out in the region. The company plans to expand its presence across MENA, bringing its vehicles and services to more cities. The Abu Dhabi HQ supports operations, partnerships and hiring, while the Dubai site meets users where they shop and drive.
FAQs
Where is NIO Hub Dubai located?
On Sheikh Zayed Road in Dubai. It sits among other automotive brands and is designed for high visibility and easy access.
What can I do at NIO Hub Dubai?
You can check out vehicles, book and take a test drive, take delivery of a new car in one of three handover bays, and visit the aftersales reception for support. There is also a NIO Power experience zone and a NIO Café run by Orto.
Is battery swapping available at the Hub?
The site features a NIO Power experience zone to present NIO’s charging and battery swap technologies. Details on live swapping or specific infrastructure are not provided here. Contact NIO UAE at mena.press@niomena.com or see NIO.com for the latest.
