Nintendo has locked in a 60-minute general Direct for Friday, 12 September. It starts at 6am PT / 9am ET / 2pm BST — that’s 5:00pm in the UAE — and will cover upcoming games for Switch 2 and the current Switch.
Nintendo press notes say “roughly 60 minutes”. That makes this the longest general Direct to date, with VGC pointing out only the Switch 2 reveal ran longer at about an hour and two minutes. Most general Directs land around 40–45 minutes, and the previous high-water mark was February 2021’s ~50-minute show.
When and how to watch in the UAE
The stream is set for Friday, 12 September at 5:00pm GST. Nintendo will host it on YouTube and its site.
- Date: Friday, 12 September 2025
- Time: 5:00pm GST (UAE)
- Stream: Nintendo’s official YouTube event page
- Length: About 60 minutes
- Focus: Upcoming Switch 2 and Switch games
If you prefer to set a reminder, the official YouTube listing is live now, and the landing page on Nintendo.com has the same details. Add 60–70 minutes to your calendar if you want space for post-show trailers.
What to expect (realistically)
Nintendo hasn’t listed specific titles for this stream beyond “upcoming games”. VGC’s reporting and recent ratings activity suggest updates on first-party projects and some third-party arrivals for Switch 2.
- First-party: Watch for status on headline Switch 2 titles highlighted this year
- Third-party: VGC has pointed to Resident Evil, Xbox-published releases and Assassin’s Creed activity for Switch 2
- Mario: The 40th anniversary sits the next day — odds are we’ll see something new tied to that milestone
Treat the third-party talk as informed expectation rather than a promise. Still, the extra runtime gives Nintendo room to balance Switch 2 news with ongoing support for the current Switch.
Context: the “longest ever” claim, in numbers
If you’re side-eyeing the superlative, here’s the baseline from recent, official sources:
- Feb 2021 Direct: ~50 minutes (Nintendo’s own page)
- Typical general Direct: ~40–45 minutes (industry coverage consensus)
- Switch 2 reveal (Apr 2025): ~60 minutes (Nintendo archive)
- 12 Sept 2025 Direct: “roughly 60 minutes” (Nintendo page)
On that basis, calling this the longest general Direct checks out.
