New Ford Taurus: bigger screen, hybrid option, GCC first look

Ford has shared an early look at the new Taurus 2026, one of the Middle East’s best-selling sedans. The teaser focuses on a cleaner design, a much larger 13.2-inch touchscreen and a longer list of standard tech, including a 360-degree camera on base trims.

There’s comfort kit like ventilated seats on Trend, premium audio on Titanium, and a choice of 2.0-litre EcoBoost or a 1.5-litre hybrid for better fuel economy. Regional launches for the UAE, Saudi Arabia, Kuwait, Qatar, Bahrain, Oman, Iraq, Lebanon and Jordan will follow.

What Ford teased today

The preview was brief but clear on the big changes.

• New front and rear fascias, updated headlamps and wheel designs
• Revised cabin colours, fabrics and seat trims
• Bigger centre display at 13.2 inches, wireless phone mirroring
• 360-degree camera as standard from the base model
• B&O branded audio on Titanium trims

In October 2025, Ford offered a controlled first look in Dubai before a wider reveal. The message is simple: keep the Taurus formula that sells, and polish the bits people touch and use every day.

The styling tweaks should help it stand out in taxi fleets and family driveways alike, while the tech lift brings it in line with newer rivals. For context on Ford’s regional momentum, see our piece on recent Ford and Lincoln sales in MENA.

Design and cabin changes

Sharper outside, tidier inside.

• New front and rear fascias
• Updated headlamp architecture
• New wheel designs
• Fresh interior colours/materials and seat trims
• Modified centre console for better comfort

The Taurus gets a cleaner face and tail, with lighting that looks more modern and likely improves visibility. Inside, Ford has tweaked colours and materials to feel more premium and adjusted the console layout for easier daily use. Small changes, but they matter when most owners spend hours in traffic across Dubai, Riyadh and Doha.

Tech upgrade: screen, phone mirroring and cameras

More screen, fewer cables, better parking.

• 13.2-inch centre touchscreen (Ford says biggest in class)
• Wireless Apple CarPlay and Android Auto
• 360-degree camera from base trim
• Branded B&O audio on Titanium

The focus is everyday tech. A larger screen means maps and menus you can actually see at a glance. Wireless CarPlay and Android Auto cut the cable clutter. The 360-degree camera arriving at the base level is the noteworthy move, making tight mall parking far less painful.

Titanium buyers get the B&O system for a clearer, louder cabin. If you like comparing brand screen wars and in-car tech trends, our look at cockpit platforms is a good primer: Your car is listening: Harman & Qualcomm push cockpit AI.

Comfort and performance: petrol and hybrid

Two powertrains, same easygoing brief.

• 2.0-litre EcoBoost petrol with 8-speed automatic
• 1.5-litre hybrid option for higher efficiency
• Ventilated seats on Trend series
• Balanced for smooth commuting and long highway runs

Ford keeps the proven 2.0L EcoBoost paired to an 8-speed auto, which should continue to deliver solid torque for city overtakes. The 1.5L hybrid adds a thriftier option without losing the straightforward driving feel buyers expect.

Ventilated seats on Trend will be welcome in Gulf summers, taking the edge off when the car has been baking outside. If you’re cross-shopping within Ford’s SUV line, our current Expedition UAE trims and prices breakdown shows how the brand is packaging features locally.

Regional rollout: where it’s headed

GCC and Levant first, pricing to follow.

• Coming soon to UAE, KSA, Kuwait, Qatar, Bahrain, Oman, Iraq, Lebanon and Jordan
• Full reveal and market-by-market launch timing to be announced
• Local spec and pricing still under wraps

Ford is flagging a region-first approach, which makes sense given the Taurus’ popularity here. Expect staggered arrivals, with UAE and KSA typically among the first to receive dealer stock. Specs and prices will be confirmed closer to launch. For more on how Ford tests for our climate, see Ford Territory readiness for MENA.

When will the new Ford Taurus launch in the UAE?

Ford has confirmed it’s coming soon. Exact UAE launch dates will be shared at the full reveal.

What engines are confirmed?

A 2.0-litre EcoBoost with an 8-speed automatic continues, and a 1.5-litre hybrid will be offered for better fuel economy.

Does it have wireless Apple CarPlay and Android Auto?

Yes. Wireless phone mirroring is standard via the 13.2-inch centre screen.

What new safety or assistance features were mentioned?

A 360-degree camera is now available from the base model. More driver assistance details should come at the full reveal.

What trim features stand out?

Ventilated seats are listed for the Trend series, while the Titanium gets a branded B&O audio system.