Netflix raises prices again: All plans now cost more
Netflix bumps all subscription prices again, with Premium now hitting $26.99 monthly in the US. UAE pricing updates expected soon, making local alternatives like OSN+ increasingly attractive as costs climb.
Netflix has raised prices across all subscription plans effective immediately, with the Standard plan now costing $19.99 monthly (up from $17.99) and Premium hitting $26.99 (up from $24.99). As reported by Variety, this marks yet another price increase for the streaming giant, coming just two months after announcing 23 million new subscribers. UAE users should check Netflix's local website for updated AED pricing.
Key Takeaways
- Netflix increased all subscription plan prices effective today, with Standard with Ads rising to $8.99, Standard to $19.99, and Premium to $26.99.
- This marks the second price hike in 2025, following a January increase and previous hikes in 2023 and 2022.
- Netflix added 23 million new subscribers in the last year despite frequent price increases.
- The company reported $45.2 billion in revenue last year, up 16% year-over-year, with 325 million total subscribers.
- UAE pricing details have not been officially confirmed for the new rates.
What are the new Netflix prices?
According to Netflix's updated website, all three subscription tiers now cost more. The Standard with ads plan jumped from $7.99 to $8.99 monthly — a $1 increase for the ad-supported tier that launched as Netflix's budget option.
The Standard plan, which offers no ads and streaming on two devices simultaneously, rose from $17.99 to $19.99 monthly. Meanwhile, the Premium plan — featuring no ads, four simultaneous streams, Ultra HD, and HDR — climbed from $24.99 to $26.99.
These increases represent roughly 8-12% hikes across all tiers, continuing Netflix's pattern of regular price adjustments that began accelerating in 2022.
Why does Netflix keep raising prices?
Netflix's consistent price increases come despite — or perhaps because of — its remarkable financial performance. The company reported $45.2 billion in revenue last year, representing a 16% year-over-year increase alongside 325 million total subscribers worldwide.
The timing feels particularly bold. This latest hike arrives just two months after Netflix announced adding 23 million new subscribers, suggesting the streaming giant sees continued demand despite mounting costs. Popular titles like KPop Demon Hunters (Netflix's most-watched title ever), Bridgerton, and One Piece have kept subscribers engaged through multiple price adjustments.
While other streaming platforms like OSN+ and Prime Video compete for UAE viewers, Netflix's subscriber growth suggests its pricing strategy isn't deterring users — yet.
Netflix's pricing history since 2022
This marks Netflix's fourth price increase since 2022, establishing a clear pattern of annual adjustments. The company last raised prices in January 2025, even while adding record subscriber numbers.
In 2024, Netflix fully eliminated its Basic plan after initially restricting it to existing subscribers in 2023. The company also implemented price hikes in both 2023 and 2022, alongside introducing ad-supported tiers and cracking down on password sharing.
Despite subscriber complaints, Netflix's revenue has grown consistently through these changes. The strategy appears sustainable given continued content investment and global expansion, though frequent increases could eventually test consumer patience.
What this means for UAE subscribers
UAE Netflix subscribers will likely see corresponding increases in AED pricing, though official local rates haven't been announced yet. Based on current exchange rates, the new Standard plan would cost approximately AED 73 monthly, while Premium could reach AED 99.
For UAE viewers comparing streaming options, Netflix's price increases highlight the competitive landscape. Local platforms and regional services may look increasingly attractive as Netflix's premium pricing continues climbing.
We recommend checking Netflix UAE's official pricing page for confirmed AED rates, as regional pricing doesn't always directly convert from US dollar amounts due to local market considerations and payment processing factors.
Netflix plan comparison and pricing
Netflix now offers three subscription tiers globally, with UAE pricing available on the local Netflix website:
Standard with ads: $8.99/month (approximately AED 33) — includes advertising
Standard: $19.99/month (approximately AED 73) — no ads, two simultaneous streams
Premium: $26.99/month (approximately AED 99) — no ads, four streams, Ultra HD and HDR
All plans provide access to Netflix's full content library, though the ad-supported tier includes commercial breaks during shows and films.
Frequently Asked Questions
How much does Netflix cost now?
The Standard with Ads plan costs $8.99 monthly, Standard is $19.99, and Premium is $26.99. These represent increases of $1-2 across all tiers from the previous pricing.
When did Netflix last increase its prices?
Netflix last raised prices in January 2025, with additional increases in 2023 and 2022. The company also phased out its Basic plan entirely in 2024.
Why is Netflix raising its prices again?
While Netflix hasn't stated explicit reasons, the increases likely fund continued content spending and improve profit margins as subscriber growth matures in established markets.
Will Netflix prices increase in UAE too?
UAE pricing hasn't been officially confirmed yet, but regional adjustments typically follow global announcements. Local subscribers should monitor their account settings for billing updates.
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