Khabib’s next move? A token empire in Dubai

MultiBank Group and Khabib Nurmagomedov are forming MultiBank Khabib LLC, a multi-billion-dollar joint venture in Dubai. The goal: build a regulated tokenised sports ecosystem that links finance, sport and technology, with the $MBG token at its core. MultiBank also secures exclusive rights to develop projects under Khabib’s brand, including new gyms and his existing labels. The company positions the move as part of the wider UAE push around digital assets and world-class sport.     

What’s been announced

A Dubai-based joint venture to tokenise sports in a regulated way.

• Name: MultiBank Khabib LLC
• Base: MultiBank Group headquarters, Dubai
• Scale: billed as multi-billion-dollar
• Scope: finance + sports + tech, with real-world digital assets
• Powering token: $MBG
• Rights: exclusive use of the Khabib brand across defined projects

MultiBank Group and Khabib Nurmagomedov have agreed an exclusive worldwide joint venture, headquartered in Dubai, to develop a “first-of-its-kind” regulated ecosystem that connects global finance, sports and technology. It will be powered by MultiBank’s $MBG token and aims to build a network of sports ventures and tokenised real-world assets. 

Where the Khabib brand fits

Exclusive rights and concrete deliverables are part of the plan.

• Exclusive global rights for MultiBank to build under the Khabib name
• 30 state-of-the-art Khabib gyms planned
• Integration of Gameplan and Eagle FC brands

The JV grants MultiBank exclusive rights to develop and promote projects under the Khabib Nurmagomedov brand. That includes building out 30 Khabib-branded gyms and incorporating the Gameplan and Eagle FC brands into the wider portfolio. It is a brand-led approach designed to give the ecosystem immediate recognition across multiple markets. 

A regulated tokenised sports ecosystem

The tech piece is tied to a regulated framework and a single token.

• “Regulated tokenisation” of sports assets is the stated model
• $MBG acts as the ecosystem’s cornerstone token
• Focus on trust and transparency within the MultiBank framework
• Framed as aligned with the UAE’s digital asset ambitions

According to MultiBank’s chairman, the initiative aims to set “a new blueprint” by tokenising real-world sports assets in a regulated environment, with $MBG uniting finance and athletics into a single, transparent system. The company says this fits the UAE’s broader aim to lead in digital assets and top-tier sport.

For related local context on digital rails and compliance trends, see our pieces on DP World’s cross-border payments push, UAE banks modernising authentication, and du’s sovereign hypercloud. 

Why the UAE matters here

Dubai is the operational base and the narrative anchor.

• HQ in Dubai with worldwide remit
• Messaging ties to the UAE’s role in digital assets and sport
• Potential fit with the region’s event calendar and sports infrastructure

The JV will operate from MultiBank’s Dubai headquarters while building a global network. The messaging leans into the UAE’s positioning around regulated digital assets and an expanding sports calendar. That mix can make the UAE a useful launchpad for tokenised offerings that still require clear rules, consumer trust and high-visibility events. 

Who’s behind it

A regulated derivatives player and an undefeated champion.

• Khabib Nurmagomedov brings global reach and sports credibility
• MultiBank Group brings scale, regulation and infrastructure
• MultiBank: established 2005, 2m+ clients in 100 countries
• 18 regulatory licences, 25+ offices, US$35bn+ daily volumes

Khabib’s role is brand strength and community reach. MultiBank’s role is regulatory infrastructure and distribution. The group says it has served over 2 million clients across 100 countries, operates under 18 licences on five continents, runs more than 25 offices, and sees daily trading volumes above US$35 billion. That mix of compliance scope and market access is the foundation for the sports-token plan. 

What we still don’t know

Key details are still under wraps.

• No public roadmap for token utilities beyond “cornerstone” role
• No dates for gym roll-outs or brand integrations
• No partner list beyond the named parties
• No regional pricing or consumer flows yet

The release sets intent and structure but leaves several gaps: utilities and mechanics around $MBG in fan or athlete journeys, go-live timelines, and specific market roll-outs. Given the scale and the regulatory angle, expect phased announcements rather than a single switch-on. 

What exactly was announced?

A multi-billion-dollar joint venture, MultiBank Khabib LLC, based in Dubai, to build a regulated tokenised sports ecosystem powered by the $MBG token. 

Who holds the brand rights?

MultiBank has exclusive rights to develop and promote projects under Khabib Nurmagomedov’s brand, including 30 Khabib gyms and the Gameplan and Eagle FC brands. 

Is the token regulated?

The company frames the initiative as a regulated tokenisation model for real-world sports assets, with $MBG as the ecosystem’s cornerstone. Specific approvals or jurisdictions are not listed in the release. 

Where is the venture based and who’s involved?

Operations run from MultiBank Group’s Dubai HQ, led by MultiBank Group and Khabib Nurmagomedov. 

Who is MultiBank Group?

A financial derivatives institution founded in 2005, serving over 2 million clients across 100 countries with daily trading volumes above US$35bn, operating under 18 regulatory licences with 25+ offices worldwide.