MBC has struck a rare deal with Netflix to offer both services through a single subscription via its MBCNOW streaming device. This move marks Netflix’s first major integration of this kind in the Middle East and North Africa (MENA) region. And yes, it’s a big deal for how people in the UAE and wider Gulf stream content.
One Box, One Subscription, Two Giants
MBCNOW will now offer access to Netflix and Shahid in a single package. That means less hopping between apps and more time actually watching something.
- Netflix content is now available on MBCNOW
- Shahid and live MBC channels included
- All bundled into one subscription
- Over 21% cheaper than separate subscriptions
It’s the first time a streaming device in the region has brought together both a global and local content library. Users get MBC’s full lineup, including award-winning Arabic shows, Shahid Originals, and Netflix’s international series and films — all in one place.
Built for Viewers in the UAE and Beyond
This isn’t just a business deal — it’s tailored to what people in the region actually want.
- Combines Arabic and international content
- Includes documentaries, stand-up, kids' shows, live events, and more
- Designed for viewers in GCC, the wider Arab world, and beyond
From a Saudi viewer flipping between Netflix thrillers and Shahid dramas, to families in Dubai browsing for kids' shows, the device aims to please everyone.
MBCNOW: From Launch to Leading the Pack
MBCNOW only launched in February 2025, but it’s already shaking things up. It’s more than a streaming device — it’s MBC’s vision for where content is going.
- Launched in February 2025
- Bridges the gap between digital and traditional TV
- Offers live MBC channels alongside on-demand shows
Think of it like this: instead of choosing between satellite TV and streaming, MBCNOW gives you both — and now, Netflix too.
Pricing and Availability in the UAE
While exact UAE pricing for MBCNOW with the Shahid + Netflix bundle isn’t mentioned, MBC says the bundle costs over 21% less than getting both separately. So expect a competitive offer.
- Bundle saves more than 21% versus individual subscriptions
- Available now in the UAE and across the region
- More info: mbc-now.net
This move fits into MBC’s push to deliver top-tier content experiences across the region — without forcing users to juggle multiple subscriptions.
Summary
MBC has partnered with Netflix to launch a single subscription offer through its MBCNOW streaming device. It combines Netflix, Shahid, and MBC’s live channels in one box, with a saving of over 21%. It’s available across the MENA region, including the UAE.
