The New Lincoln Navigator Lets You Customise Everything – Even the Smell

The all-new Lincoln Navigator has officially landed in the Middle East, and it’s not just another massive luxury SUV rolling down Sheikh Zayed Road. This one is basically a mood board on wheels.

From the colour of the paint to the type of leather, the massage pattern in your seat and even how the cabin smells, almost everything can be tailored. Lincoln is leaning hard into the idea that your car should feel like your space – especially in a region where people spend a lot of time in traffic and on long highway runs between emirates.

If you want the full tech-and-comfort deep dive on the new Navigator for our region, we’ve already taken a closer look at it in our main 2025 Navigator breakdown. For this piece, we’re focusing on something more specific: how you can actually personalise it. 

Exterior choices: colours, wheels and grilles that match your vibe

The exterior is where your personalisation journey starts. Lincoln is treating the Navigator like a canvas, and the paint and wheels are the first strokes.

• Core colours include Starlight Gray, Pristine White, Infinite Black and Crystal White.
• Reserve trim adds Flight Blue and Gray Mist for a slightly bolder look.
• Presidential trim unlocks exclusive Sunrise Copper and Chroma Caviar.
• Reserve gets 22-inch Dark Tarnished Aluminium wheels with a Bright Machined Finish.
• Presidential models upgrade to 22-inch High-Gloss Ebony wheels, also with a Bright Machined Finish.
• Grille designs differ by trim, with an illuminated bar on the Presidential grille.

The standard colour palette covers the classic Middle East choices: white for the heat, black for presence, and greys for that understated “I run boardrooms” look. If you go Reserve, Flight Blue and Gray Mist give the SUV a more distinctive tone without screaming for attention. Presidential buyers get the flashier Sunrise Copper and Chroma Caviar, which are very much “I will be noticed at the hotel entrance” colours.

Wheels and grilles also play their part. Reserve sticks with a more traditional luxury look, while Presidential’s High-Gloss Ebony wheels and illuminated grille bar lean into a more dramatic, nighttime aesthetic. It’s subtle, but you can spot a Presidential from a distance if you know what to look for.

Interior themes: from cosy club lounge to bright, calm sanctuary

Once you step inside, the Navigator turns into what Lincoln calls a “personal haven”.

• Reserve trim offers three interior environments:
  • Black Onyx
  • Medium Light Space Gray
  • Hot Chocolate
• All Reserve options use premium leather seating surfaces.
• Presidential trim comes with two exclusive Opulence Leather themes:
  • Invitation – rich, event-inspired elegance
  • Enlighten – airy, light and uplifting
• Presidential materials include the highest grade of Opulence Leather and unique wood or metal appliqués.
• Detailed stitching and carefully finished trim tie the themes together.

In Reserve models, Black Onyx is your safe, executive pick; Medium Light Space Gray gives the cabin a more modern, techy feel; and Hot Chocolate brings a warmer, lounge-like atmosphere that will probably look great at night with the ambient lighting.

The Presidential trim is where Lincoln goes full design studio. The Invitation theme feels like stepping into a private members’ club: rich colours, detailed leather, textures that look and feel expensive. Enlighten flips that idea on its head with lighter tones and a more open, calm aesthetic – ideal if you want your daily commute to feel less like rush hour and more like a quiet hotel lobby.

Either way, the focus here is on touch and detail: stitching, textures and finishes are meant to feel as considered as the colour palette.

Seating personalisation: pick your perfect position (and massage)

If you’re spending serious time in your SUV – Dubai to Abu Dhabi runs, school runs, and everything in between – the seats matter more than the horsepower figure.

• Reserve trim offers:
  • 24-way Perfect Position front seats
  • Optional 22-way versions
  • Heating, ventilation and Active Motion massage for driver and passenger
  • Second-row options:
    • Heated 40/20/40 Split Bench with PowerFold®, Tilt and Slide
    • Optional Dual Captain’s Chairs
• Presidential trim upgrades to:
  • 30-way Perfect Position driver seat
  • 28-way passenger seat
  • 4-way Power Head Restraints
  • Enhanced massage functions
  • Standard second-row heated and ventilated Opulence Leather Dual Captain’s Chairs
  • Heated third-row seats

In Reserve, the 24- or 22-way Perfect Position seats already give you more adjustment than most people will ever use. You can tweak bolsters, cushion length and support until your back stops complaining. Add heating, cooling and massage, and you have a setup that makes even Dubai–Al Ain traffic slightly more bearable.

Presidential takes that and goes “Ok, but more”. The 30-way and 28-way seats are aimed at people who treat their seat position like a fine-tuned setting, not a one-time adjustment. The 4-way Power Head Restraints help with neck comfort on longer drives, while the enhanced massage functions turn the cabin into something very close to a rolling spa.

In the back, heated and ventilated second-row captain’s chairs and a heated third row mean no one in the car gets the “basic” seat – even the kids or in-laws in the third row.

Tech that adapts to you: Lincoln Digital Experience

The Navigator’s tech is built around one idea: the car should adjust to you, not the other way round.

• A 48-inch panoramic display stretches across the front as the main visual hub.
• An 11.1-inch centre-stack touchscreen acts as the command centre.
• The larger screen supports widgets so you can prioritise:
  • Navigation
  • Media
  • Vehicle diagnostics and information
• Built-in support for Google apps and services.
• Apple CarPlay and Android Auto compatibility.
• Multiple digital themes let you match the interface to your interior look.
• Lincoln Co-Pilot360™ Drive 2.0 driver-assistance settings are customisable.

The wide 48-inch display gives you a lot of real estate, but Lincoln avoids overwhelming you by using widgets. You decide what matters most: maybe you keep navigation large and permanent if you’re always in new parts of Dubai, or pin media and vehicle info if you know the route but like to monitor your drive.

The 11.1-inch touchscreen is your main control panel. It ties together connectivity features like Google apps, plus Apple CarPlay and Android Auto, which is handy if you prefer to keep your phone ecosystem front and centre.

You can also pick themes that match your interior mood – darker for a Black Onyx-style cabin, lighter for Enlighten-type setups. Co-Pilot360 Drive 2.0 lets you tune driver-assist behaviour, so if you like more subtle nudges rather than aggressive lane-keeping, you can set it up that way.

For a broader view of how Lincoln is shaping its tech and comfort package for the region, it’s worth pairing this with the brand’s focus on Middle East testing and durability in our hot-weather Navigator feature. 

Lighting, scent and Rejuvenate: turning the cabin into a spa

This is where things get very “Middle East luxury buyer”: it’s not just what you see and touch, but also how the car feels and smells.

• Ambient lighting is part of the Lincoln Embrace experience.
• Reserve trim: Static Sequential LED Ambient Lighting in:
  • Front and rear doors
  • Front console
• Presidential trim: more advanced Interior Lighting with a choice of colours.
• Digital Scents system lives in the centre armrest with three core cartridges:
  • Mystic Forest
  • Ozonic Azure
  • Violet Cashmere
• Four more scent cartridges are available to buy separately.
• Lincoln Rejuvenate offers a multi-sensory routine using:
  • Seat movements and massage
  • Ambient lighting
  • Climate adjustments
  • Scent and sound

On Reserve models, the ambient lighting already gives the cabin a more premium feel at night, with light sequences that greet you and your passengers. Presidential buyers get more control, including a wider palette of colours to match your mood (or your outfit, if you’re that committed).

Digital Scents is one of the more unusual touches. Instead of hanging a random air freshener from your mirror, you get curated cartridges housed neatly in the centre armrest. Mystic Forest, Ozonic Azure and Violet Cashmere each give the cabin a different signature feel, and you can expand the collection with extra cartridges if you get bored of one profile.

Lincoln Rejuvenate ties it all together. Think of it as a pre-set “relax” or “reset” mode: the car adjusts the seat, activates massage, tweaks the climate, plays with lighting and scent, and creates a short, spa-like routine. It’s the sort of thing that actually makes sense in the UAE, where a 40°C city drive can be pretty draining and you might want a quick reset before you pull into the office or home.

Why this matters for UAE buyers

In the Middle East, big luxury SUVs are everywhere. Standing out isn’t just about badge or size anymore; it’s about how well the car fits into your actual life.

• Personalisation goes beyond paint and trim; it touches seating, tech, lighting and even scent.
• Reserve suits buyers who want luxury and comfort without going full “statement spec”.
• Presidential is tailored for those wanting maximum theatre and customisation.
• Features like advanced ambient lighting, Digital Scents and Rejuvenate suit the region’s long-drive, high-heat reality.
• The Navigator is positioned as a reflection of its owner’s taste, not just a transport tool.

For UAE buyers used to high-spec trims and long option lists, the Navigator’s approach feels very targeted: give you enough control that your car doesn’t feel like everyone else’s, without making the setup process a headache.

Reserve is already plush and flexible, especially if you want a family SUV that still looks sharp pulling up to a hotel or office. Presidential is for those who live in the details – cabin themes, leather grades, lighting colours and specific seat settings matter just as much as the badge.

Either way, this Navigator is clearly built to be more than just a big, comfortable SUV. It’s meant to be your rolling sanctuary – one that smells like Mystic Forest, if you want it to.

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