LG and WATCH IT expand partnership with 8 new Arabic channels in UAE plus free subscriptions

LG Electronics and WATCH IT have significantly expanded their strategic partnership, bringing 8 new Arabic channels to LG Channels in the UAE and extending the WATCH IT app to four new Middle Eastern markets. According to LG Electronics' announcement, the collaboration also includes an exclusive 6-month free subscription offer for selected LG TV models.

What this means for UAE viewers

According to LG Electronics, the eight new Arabic channels on LG Channels provide free access to high-quality Arabic entertainment powered by WATCH IT's content library. UAE viewers can access diverse Arabic programmes — from drama series to entertainment shows — directly from their LG webOS home screen without additional subscriptions.

The expansion addresses the strong demand for premium Arabic content among LG Smart TV users. This builds on LG's existing streaming platform offerings by adding culturally relevant, locally curated content that resonates with Middle Eastern audiences.

LG webOS users also get access to the dedicated WATCH IT app, which features HD content delivery, adaptive streaming technology, and multi-language support with Arabic and English interface options.

WATCH IT app expands across four new markets

The WATCH IT app is now available on LG webOS home screens across Saudi Arabia, Kuwait, Iraq and Jordan, significantly expanding the platform's regional footprint. This marks a major milestone for Arabic streaming content availability in the Middle East.

The app integration leverages LG webOS's platform infrastructure to deliver personalised content recommendations tailored to regional viewing preferences and cultural interests. Users can seamlessly switch between the free LG Channels content and premium WATCH IT streaming experiences.

How to get the 6-month free subscription

LG and WATCH IT are offering an exclusive 6-month free subscription to the WATCH IT app for qualifying users until the end of April 2026. The promotional offer applies to selected LG TV models, though specific eligible models weren't detailed in the announcement.

New subscribers get comprehensive access to WATCH IT's premium content library during the promotional period. This represents significant value for viewers looking to explore Arabic streaming content without immediate subscription commitments.

What industry executives are saying

"We're proud to accelerate our strategic partnership with WATCH IT as they drive unprecedented expansion across the Middle East and unlock new possibilities within our webOS ecosystem," said Phil Jung, CEO of LG Electronics Middle East & Africa. "This collaboration demonstrates our unwavering dedication to delivering world-class, culturally authentic entertainment that truly resonates with Middle Eastern audiences."

Nashwa Gad, Chairperson and CEO of WATCH IT, emphasised the cultural significance: "By integrating WATCH IT deeper into the LG webOS ecosystem and expanding across four new markets, we're not just delivering content — we're preserving and celebrating our cultural heritage while embracing the future of premium entertainment technology."

When and where to access

The eight new Arabic channels are available now on LG Channels in the UAE for all compatible LG Smart TVs. The WATCH IT app is accessible through LG webOS home screens across the UAE, Saudi Arabia, Kuwait, Iraq and Jordan.

The 6-month free subscription promotion runs until the end of April 2026 on selected LG TV models. Users can access both offerings directly from their LG webOS interface without additional setup requirements.

Frequently Asked Questions

What is the LG and WATCH IT partnership?

LG Electronics and WATCH IT have expanded their strategic partnership to bring more Arabic content to LG Smart TVs across the Middle East, including 8 new channels in UAE and app availability across four new markets.

Which countries will get WATCH IT on LG webOS?

The WATCH IT app is now available on LG webOS home screens in Saudi Arabia, Kuwait, Iraq, and Jordan, in addition to existing availability in Egypt and the UAE.

How can I get a 6-month free WATCH IT subscription on LG TV?

LG is offering an exclusive 6-month free subscription to the WATCH IT app for qualifying users on selected LG TV models until the end of April 2026. Specific eligible models weren't detailed.

What kind of Arabic content is available through this partnership?

The partnership provides free access to high-quality Arabic entertainment including drama series and entertainment shows from WATCH IT's content library, plus premium streaming options through the dedicated app.

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