LG CineBeam S brings portable 4K cinema to the UAE

LG Electronics has launched the CineBeam S in the Middle East, offering a portable solution for big-screen entertainment. According to LG's official announcement, the new 4K projector is designed to be moved easily between rooms or even taken outdoors, thanks to a rotating handle that doubles as a stand.

This launch targets users who want a cinematic experience without the permanent installation of a TV or a ceiling-mounted projector. It enters a competitive market of lifestyle displays, similar to the aesthetic focus we've seen in Samsung's Frame TV competitions, but with the flexibility to move wherever the action is.

Design and portability

The standout feature of the LG CineBeam S is its physical design. Unlike traditional boxy projectors, this unit is built to be carried. The integrated rotating handle allows you to pick it up with one hand and adjust the projection angle once you set it down. LG markets this as a device for everything from living room movie nights to outdoor gatherings in the cooler months.

Because it uses Ultra Short Throw (UST) technology, you don't need to place it at the back of the room. It can sit very close to the wall or screen and still project a large image, which eliminates the risk of people walking in front of the beam.

Specs and performance

The LG CineBeam S projects a 4K UHD image (3,840 x 2,160) ranging from 40 to 100 inches. It uses a three-channel RGB Laser light source with a contrast ratio of 450,000:1 and covers 154% of the DCI-P3 colour gamut. This should result in vibrant colours and deep blacks, provided you can control the ambient light.

Here are the key specs:

• Resolution: 4K UHD
• Projection Size: 40 to 100 inches
• Brightness: 500 ANSI Lumens
• Audio: Stereo speakers with Dolby Atmos
• OS: webOS with AirPlay 2

The 500 ANSI Lumens brightness is the figure to watch here. While decent for a portable unit, it is significantly dimmer than a standard TV or a dedicated home cinema projector. You will need a dark room or night-time setting to get the best out of it. It won't replace your living room TV during a sunny afternoon.

Smart features and audio

The projector runs on LG's webOS platform, giving you direct access to streaming apps like Netflix, YouTube, and Disney+. This means you don't need to plug in a laptop or console to watch shows like A Knight of the Seven Kingdoms; the device handles it natively.

For audio, the LG CineBeam S includes integrated stereo speakers with Dolby Atmos support. While likely sufficient for casual viewing, audio enthusiasts will probably still want to pair it with external speakers for a true cinema feel.

LG CineBeam S price in UAE

LG has confirmed the CineBeam S availability for the Middle East, but specific UAE pricing and the exact release date are yet to be confirmed. Based on the specs and premium positioning, we expect it to carry a price tag reflecting its 4K laser technology.

We will update this article as soon as local retailers like Sharaf DG, Jumbo, or Virgin Megastore list the device.

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