Lenovo is back in the spotlight, this time at the Esports World Cup 2025 in Riyadh. The tech giant isn’t just showing off its Legion gaming gear — it’s also doubling down on diversity, community, and Saudi Arabia’s digital future. Here’s what’s going down.
Lenovo’s Gaming Arsenal Takes Centre Stage
Lenovo is the official PC and gaming hardware partner at the tournament. Its booth sits right by the main stage at Riyadh’s Content Creator Park and is loaded with its latest Legion products.
- Hands-on experience with Legion 9i and other gear
- Live tournaments with leaderboard prizes
- Full lineup of Lenovo’s notebooks, desktops, monitors, and accessories
Gamers aren’t just watching — they’re playing, competing, and testing the hardware in real time. This setup is Lenovo’s way of letting the gear speak for itself — performance, cooling, and design front and center.
Saudi Arabia’s Big Bet on Gaming
This push ties directly into Vision 2030 — the Kingdom’s long-term strategy to diversify its economy and become a digital entertainment hub.
- Targeting over 39,000 gaming-related jobs
- Aims to add $13 billion to the GDP by 2030
- Creating a local manufacturing hub with Lenovo
Lenovo’s local deal with Alat, a Public Investment Fund (PIF) company, includes producing laptops, desktops, and servers in the Kingdom. That means “Saudi Made” Legion devices are on the way — good news for local jobs and gamers alike.
#HerLegion Clan Brings Women to the Forefront
One of the more powerful parts of Lenovo’s presence is its celebration of female gamers. The #HerLegion Clan: Inclusion Night — run with Valar Club — is all about creating space for women in esports.
- Female-focused tournaments and programming
- Supports women-led game development
- Encourages careers in esports and gaming
Women now make up nearly half of Saudi Arabia’s gamers. Lenovo’s event isn’t just symbolic — it’s part of a broader movement to give female gamers visibility, community, and a path to leadership in the industry.
High-Performance Meets Local Commitment
Lenovo isn’t just showing up for a photo op. With its new manufacturing hub, partnership with Alat, and engagement at EWC 2025, it’s backing Saudi Arabia’s growth with real tech and real jobs.
- Building gaming PCs locally
- Powering tournaments with Legion devices
- Supporting youth through esports education
With 89% of the Saudi population under 35, there’s a massive audience ready for what’s next. Lenovo is betting on that generation, not just as consumers, but as creators and competitors.
Summary
Lenovo’s presence at the Esports World Cup 2025 is more than just brand exposure. It’s part of a larger push to support inclusive, high-performance gaming in Saudi Arabia. From top-tier Legion tech to meaningful initiatives for female gamers, Lenovo is aligning itself with the Kingdom’s long-term vision for esports and digital innovation.
FAQs
What is Lenovo showcasing at the Esports World Cup 2025?
Lenovo is showing its full Legion lineup, including the Legion 9i and other gaming devices, at a booth near the main stage in Riyadh’s Content Creator Park.
What is the #HerLegion Clan campaign?
It’s a Lenovo initiative promoting inclusivity in gaming, with events and support for female gamers, especially in Saudi Arabia, where women make up 48% of gamers.
What role is Lenovo playing in Saudi Arabia’s Vision 2030?
Lenovo is investing in a local manufacturing hub through a partnership with Alat, supporting job creation, tech development, and gaming industry growth.
