Lenovo isn’t just selling laptops anymore—it’s planting itself deep inside Saudi Arabia’s Vision 2030 strategy. The company has confirmed that its new regional headquarters will be located in Riyadh’s Al Majdoul Tower, one of the city’s most prominent landmarks, and has announced a new Saudi leadership team to oversee operations.
This is more than office space. Lenovo is aligning itself with Saudi Arabia’s state-backed tech and manufacturing ambitions, with a new factory already in the works that promises to produce millions of “Saudi Made” devices by 2026.
A corporate power play in Riyadh
Al Majdoul Tower is not just an office block; it’s where a growing number of government and PIF-backed outfits are setting up shop. Lenovo’s move signals a clear bet on the Kingdom as its Middle East hub.
- New regional headquarters in Al Majdoul Tower
- Positioned near PIF entities and key ministries
- Part of Saudi Arabia’s push to be a global innovation hub
It’s a calculated move. Riyadh aims to establish itself as a significant player in tech manufacturing and R&D. Lenovo seeks to ensure it’s part of the discussions that shape this development.
Who’s running Lenovo Saudi Arabia?
To make it work, Lenovo has appointed three heavyweights:
- Lawrence Yu – Head of Regional Headquarters, long-time Lenovo insider, key to the ALAT partnership
- Giovanni Di Filippo – VP & GM, Saudi Arabia, ex-EMEA infrastructure boss who doubled Lenovo’s market share
- Zoran Radumilo – CTO, Saudi Arabia, veteran of enterprise software and AI, focused on government and big industries
The trio aren’t just figureheads. They’re being tasked with building out Lenovo’s presence across retail, R&D, marketing, and enterprise solutions—all while keeping Lenovo plugged into Saudi’s political and business circles.
The factory that changes the equation
Back in February, Lenovo and ALAT (a PIF-owned company) broke ground on a 200,000 sqm manufacturing plant in Riyadh. Scheduled to start production in 2026, it’s supposed to churn out millions of devices with a “Made in Saudi” badge.
- 200,000 sqm site inside Riyadh Integrated zone
- Backed by ALAT, owned by Saudi’s sovereign wealth fund
- First units expected in 2026
This isn’t just about shipping PCs. It’s about Lenovo tying its global supply chain to Saudi Arabia at a time when the country is seeking to diversify its economy.
Why it matters
Lenovo’s Saudi bet aligns neatly with Crown Prince Mohammed bin Salman’s Vision 2030 plan: to diversify the economy, build new industries, and rebrand the Kingdom as a tech leader. Lenovo gets political backing, government contracts, and a seat at the table. Saudi Arabia receives manufacturing jobs, R&D centres, and global credibility.
- Strengthens Lenovo’s presence in the Middle East
- Supports Saudi Arabia’s digital transformation
- Could add USD 10 billion to the Kingdom’s non-oil GDP by 2030
In short: Lenovo isn’t just selling hardware anymore. It’s aligning with a national project. 2030.
FAQs
Where will Lenovo’s regional headquarters be located?
Riyadh’s Al Majdoul Tower is a key innovation hub in the city.
When will Lenovo’s Saudi manufacturing facility start production?
The 200,000 sqm facility in Riyadh is expected to begin producing devices in 2026.
How does Lenovo’s move fit into Saudi Arabia’s Vision 2030?
The HQ, leadership appointments, and factory support economic diversification, digital transformation and local tech innovation in line with Vision 2030.
