Keeta gives its delivery app a face: meet KiKi

Keeta has introduced KiKi, a new mascot designed to represent speed, reliability, and warmth across its delivery platform in Dubai and the wider Middle East. Here’s what KiKi stands for and why it matters.

Keeta’s New Mascot KiKi Brings Warmth to UAE Deliveries

Keeta has rolled out a new mascot, KiKi, for its delivery platform in Dubai and the wider Middle East. The idea is simple: turn a functional service into something that feels warmer and a bit more fun every time you order food or groceries.

KiKi isn’t just a random cartoon animal either. Keeta says the character reflects its key promises: speed, reliability, and innovation, wrapped in what the brand calls “sunshine warmth” – that feeling when a delivery turns up on time and exactly how you wanted it.

Keeta has introduced KiKi, a new mascot to front its delivery brand in Dubai and across the Middle East.
KiKi is built around three traits: Sonic Ears, a Mighty Mouth, and a Balancing Tail – all tied to speed, reliability, and communication.
The character is inspired by a cheetah and designed to feel like a familiar, friendly presence rather than a short-lived trend.
Keeta’s teams across Hong Kong, Brazil, and the Middle East focused on “sunshine warmth” as the core emotional theme behind KiKi.
KiKi visually connects to Keeta’s logo and colours, aiming for instant recognition across the app and in the real world.

Who – or what – is KiKi?

KiKi is the new brand mascot for Keeta, built to appear wherever customers interact with the service – in the app, on packaging, in campaigns, and likely on riders’ gear soon enough.

Three key features define the character:
- Sonic Ears – representing listening to customers
- Mighty Mouth – sharing “wonderful things”
- Balancing Tail – symbolising smooth, reliable operations
Embodies Keeta’s values of speed, reliability, and innovation
Designed to be a recurring, familiar presence

The Sonic Ears hint that Keeta wants to be seen as responsive. The Mighty Mouth represents word-of-mouth and sharing positive experiences. The Balancing Tail nods to the coordination needed to keep deliveries running smoothly. It’s branding with a clear purpose.

From cheetah roots to “sunshine warmth”

The Keeta name comes from “cheetah”, and KiKi leans into that origin story with a focus on speed and stamina. But the brand didn’t just stick a fast animal into a campaign.

Inspired by:
- The cheetah’s speed and forward-looking energy
- Insights that warm and sunny characters connect better with users
Developed jointly by teams in Hong Kong, Brazil, and the Middle East
Made to feel like a familiar friend rather than a short-term marketing mascot

“Sunshine warmth” became the emotional theme after research across regions. It makes sense in the UAE, where people care deeply about delivery reliability and speed – not just discounts. A mascot that feels friendly helps soften an otherwise technical service.

How KiKi was designed to last, not just trend

Instead of creating something overly stylised, Keeta aimed for a mascot that can grow with the brand. More “reliable companion”, less “flashy TikTok moment”.

The design went through several iterations
Key design choices:
- A golden glow that ties back to Keeta’s identity
- A smile inspired by the brand’s logo
- A warm, optimistic look
Built for instant recognition on screens, packaging, and delivery gear

Keeta’s creative team says every part of KiKi’s design links back to the brand. The goal is simple: when customers see a delivery or a notification, they eventually think of KiKi first.

What KiKi means for delivery users in Dubai and the Middle East

For Dubai users, KiKi won’t change delivery times by itself. But it’s a clear sign of where Keeta is heading as it expands.

For customers, KiKi brings:
- A more recognisable face across the app and campaigns
- A clear message of speed, reliability, and care
- Consistency across markets such as the Middle East, Hong Kong, and Brazil
For the brand, KiKi is:
- A visual anchor for future updates
- A way to humanise a logistics-heavy service

In a crowded delivery market, KiKi gives Keeta something easy to remember. You may forget which app had which offer last week, but you’ll remember “the golden mascot with the big smile” if you keep seeing it on your doorstep.

FAQs about Keeta’s KiKi mascot

What is KiKi from Keeta?

KiKi is the official mascot for Keeta, appearing across the app, campaigns, and delivery touchpoints as a friendly symbol of the brand.

What does KiKi represent?

KiKi has Sonic Ears, a Mighty Mouth, and a Balancing Tail – each representing listening, sharing good experiences, and smooth operations.

Why did Keeta create a mascot?

Keeta wanted a friendly character that feels warm and familiar. Research showed that users respond better to mascots with positive, sunny personalities.