Jumbo Electronics has partnered with Jio Haptik to provide advanced AI-powered customer service tools to businesses in the UAE and GCC. The deal focuses on Agentic AI — virtual agents that can listen, learn, and act — offering 24/7 multilingual support across various platforms, including voice, WhatsApp, and web chat.
What the Partnership Offers
Jumbo’s regional presence and enterprise relationships, combined with Haptik’s AI expertise, create a comprehensive package for automating customer interactions.
- Multilingual AI agents for chat and voice
- Automation for sales, bookings, and customer support
- Inbound and outbound voice call handling
- Seamless integration across retail, banking, healthcare, travel, and more
These AI agents don’t just reply to queries. They predict needs, respond naturally, and adapt to the customer’s preferred language and channel. The result is faster, more efficient service at lower cost, without compromising on the human touch.
Why Agentic AI Matters in the UAE
The UAE has one of the highest rates of digital adoption globally, and AI is a key component of its long-term strategy.
- UAE’s Conversational AI market projected at US $1.16 billion by 2030
- Expected growth rate of 20% CAGR
- 94% of UAE enterprises believe AI will enable long-term business growth
With smartphone penetration above 97% and a multilingual, tech-savvy population, the UAE is an ideal environment for AI-powered voice and chat services. Businesses can meet rising service expectations while controlling operational costs.
Target Industries
The partnership is initially focused on sectors with high customer interaction and service complexity:
- Retail & eCommerce: Automating order tracking, returns, and promotions
- Telecom: Managing plan upgrades, troubleshooting, and billing
- Banking & Financial Services: Supporting account services and fraud alerts
- Healthcare: Scheduling appointments, managing patient queries
- Hospitality & Travel: Handling bookings, cancellations, and multilingual support
These industries face increased pressure to respond quickly and accurately, making automation a logical step.
How Businesses Can Benefit
Agentic AI offers several advantages for UAE enterprises:
- Operational efficiency: Reduce call centre workloads
- Customer satisfaction: 24/7 availability and personalised support
- Cost control: Lower staffing needs for routine interactions
- Revenue growth: Upselling and cross-selling via AI-driven recommendations
Jumbo’s enterprise reach, paired with Haptik’s technology, enables quick deployment and scalable operations.
The Bigger Picture for Jumbo
For Jumbo, this partnership strengthens its position in the growing market for AI-driven customer experiences. With over 450 enterprise clients and 300,000 assets under management, Jumbo can:
- Introduce automation to new and existing clients
- Offer multilingual support to suit the UAE’s diverse population
- Help businesses transition smoothly to AI-first operations
- Create new value streams for clients through automation
FAQs
What is Agentic AI?
Agentic AI refers to autonomous AI agents that can understand, learn, and act on customer requests across multiple channels without constant human input.
Which industries will benefit first from this partnership?
Retail, telecom, banking, healthcare, and travel businesses are the first targets for deployment.
Can these AI agents work in Arabic?
Yes. The AI supports multiple languages, including Arabic, to cater to the UAE’s multilingual market.
