Jeep Wrangler 85th Anniversary: Plaid Seats & Heritage Style Revealed

The Jeep Wrangler 85th Anniversary UAE edition has officially arrived, bringing a touch of retro flair to the region's favourite off-roader. According to the announcement from Jeep Brand (Stellantis Middle East), this special edition is the third entry in the manufacturer's "Twelve 4 Twelve" series, a year-long campaign celebrating 85 years of the brand.

While the mechanicals remain the rugged setup we know, this edition is all about the aesthetic. It pairs the Wrangler's legendary capability with a design package that leans heavily into "Jeep Americana" heritage styling. For UAE buyers seeking the Jeep Wrangler 85th Anniversary UAE edition, this cosmetic package offers a distinct look without compromising the vehicle's utility.

This follows the recent reveal of the Ford Taurus in the region, marking a busy start to 2026 for American manufacturers in the Middle East.

Plaid with a purpose

The most striking feature of the 85th Anniversary Edition is the interior. Jeep has introduced what it calls "Plaid With Purpose," featuring exclusive retro plaid seats that channel a classic outdoor vibe. This isn't just a print; the pattern extends to accents on the instrument panel and the mid bolster, creating a cohesive retro theme inside the cabin.

Small details reinforce the limited-edition nature of the vehicle. You get an "85th" seat tag, a special shifter medallion, and a commemorative plaque on the cupholder. Practicality hasn't been ignored, either—the model comes with durable Berber floor and cargo mats designed to handle the sand and dust that inevitably finds its way into every UAE car.

Exterior updates

On the outside, the changes are subtle but effective. The 85th Anniversary Edition rides on exclusive 17-inch wheels painted in "Steel Oxide," a unique finish that sets it apart from the standard polished or black options found on the Sahara or Rubicon trims.

Jeep has also added bronze tow hooks, a nice contrast that adds a premium touch to the bumper. The look is finished off with body-colour fender flares and "Blue Agave" 85th Anniversary badges and decals. It is a cleaner, more refined look compared to some of the more aggressive off-road packages we have seen recently.

UAE context and availability

The Wrangler remains a staple of UAE car culture, and regional leadership is keen to highlight the connection. Youssef Bouhaddioui, Regional Brand Director of Stellantis Middle East, noted that the Wrangler resonates with local drivers because "it’s as capable as it is characterful."

"The Wrangler 85th Anniversary Edition builds on that legacy through its unique heritage styling and thoughtful details, while continuing to deliver the versatility drivers in the Middle East expect from a Jeep," Bouhaddioui said.

As this is a cosmetic package, we expect the engine options to mirror the current UAE lineup, which typically centers around the reliable 3.6L V6 Pentastar engine or the 2.0L Turbo. While global markets often see various powertrain updates, the GCC spec usually prioritises proven cooling and reliability.

Pricing for the Jeep Wrangler 85th Anniversary UAE market has not been confirmed yet. However, special editions typically command a premium over the standard models. We expect to see this land in showrooms later this year as part of the 2026 model rollout.

FAQs

Written by

Share

Copied