Nintendo quietly dropped It’s Me, Mario!, a set of three one‑minute stop‑motion shorts aimed at very young children. They coincide with the launch of a new “My Mario” product line in Japan. Think amiibo wood blocks, plushies, clothes, and more.
How to Watch the Shorts
Simple, short, and now live.
- Three episodes, each roughly one minute long.
- Released on Japan’s Nintendo YouTube channel and the Play Nintendo channel, aimed at younger viewers.
- Episode themes:
- Mario’s Moustache – Mario combs a moustache that keeps changing (even into Wario’s).
- Top Hat – Mario tries to reach his cap on a tall Question Block.
- Shell Games – He kicks a Koopa Troopa shell, only for it to bounce back at him.
The “My Mario” Product Line
These videos are part of a broader new collection.
- The My Mario line launched 26 August 2025 in Tokyo, Osaka, and Kyoto.
- It includes toys, clothes, books, and more.
- Key piece: wood block sets featuring Mario, Luigi, Peach, and Yoshi. Each block doubles as an amiibo.
- 3‑piece set: ¥2,980 (~US $20)
- 30‑piece set: ¥19,980 (~US $135)
- Other items include hoodies, rompers, backpacks, tableware, plush rattles, etc.
- Japan‑only for now, but some products are expected overseas in 2026.
Who Made the Stop‑Motion?
Behind the scenes details.
- The shorts are produced by Dwarf Studios—the team that did the Pokémon Concierge series on Netflix.
Why This Matters
It’s more than just cute clips.
- Targets preschoolers with engaging, simple stories.
- Blends video content and physical products to reinforce brand affinity.
- Fits neatly into the build‑up for Mario’s 40th anniversary next year.
