Instagram has finally launched a dedicated iPad app, ending years of user requests for tablet optimization. According to Instagram's announcement on 3 September 2025, the app features a Reels-first design, new Following tab, and layouts built specifically for bigger screens.
Key Takeaways
- Instagram launched a dedicated iPad app on 3 September 2025, available free from the App Store.
- The app opens with a Reels-first experience designed for lean-back entertainment on larger screens.
- A new Following tab offers three viewing options: All, Friends, and Latest chronological feeds.
- The app requires iPadOS 15.1 or later and is rolling out globally now.
What makes Instagram for iPad different?
The new app opens directly into Reels rather than the traditional feed, reflecting what Instagram calls 'lean-back entertainment' behaviour on tablets. Stories appear at the top of the interface, whilst messaging remains accessible with a single tap.
This design philosophy represents a shift from simply scaling up the phone app. Instagram has redesigned the entire experience around how people actually use tablets — primarily for content consumption rather than quick posting.
The timing coincides with the broader trend of optimized tablet experiences, following Apple's 2025 app recognition for apps that truly leverage larger screens.
How does the new Following tab work?
Instagram for iPad introduces a new Following tab with three distinct viewing options that address long-standing user complaints about missing posts from accounts they follow.
- All: Recommended posts and reels from accounts you follow
- Friends: Content from accounts you follow that also follow you back
- Latest: Chronological posts and reels with the most recent appearing first
You can reorder these feed options to prioritise what matters most. The chronological Latest option addresses frequent requests for a time-based feed, something Instagram removed from its main app years ago.

What are the technical requirements?
Instagram for iPad requires iPadOS 15.1 or later and supports all compatible iPad models. The app is free to download from the App Store and is rolling out globally now.
Key features include expandable comments on Reels whilst maintaining full-size video playback, dual-pane layouts for messages and notifications, and multi-tab interfaces that take advantage of the larger screen real estate.
An Android tablet version is planned but no specific launch date has been announced. This follows the pattern of popular UAE apps typically launching on iOS first.
Should you download Instagram for iPad?
If you regularly use Instagram on an iPad, this dedicated app is a significant improvement over the scaled-up iPhone version. The Reels-first interface works well for casual browsing, and the new Following tab options provide better control over content discovery.
The app feels genuinely designed for tablets rather than adapted from phones. However, if you primarily use Instagram for posting content or prefer the traditional feed experience, you might find the Reels-focused approach less appealing.
Given that it's free and doesn't replace the existing app access, there's little downside to trying it. The optimized layouts alone make it worthwhile for regular iPad Instagram users.
Instagram for iPad availability
Instagram for iPad is available now as a free download from the App Store in the UAE and globally. The app requires iPadOS 15.1 or later and works on all supported iPad models.
The rollout began on 3 September 2025 and continues globally. Android tablet users will need to wait for a separate announcement regarding their version of the optimized app.
Frequently Asked Questions
Is Instagram available on iPad?
Yes, Instagram has launched a dedicated app for iPad, optimized for larger screens. It's available free from the App Store and requires iPadOS 15.1 or later.
What are the new features of Instagram for iPad?
Key features include a Reels-first experience, a new Following tab with All, Friends, and Latest chronological feeds, and optimized layouts for messaging and notifications.
How much does Instagram for iPad cost?
Instagram for iPad is completely free to download from the App Store. There are no subscription fees or in-app purchases required for the basic functionality.
Will Instagram for iPad come to Android tablets?
Instagram has confirmed that a tablet-optimized version will come to Android soon, but no specific launch date has been announced yet.
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