Insta360 has revealed the GO Ultra, a 53g action camera that packs proper 4K power into something small enough to wear around your neck. It’s a serious upgrade for anyone who wants hands-free filming without carrying a bulky camera rig.
Price and Availability
The Insta360 GO Ultra is available starting August 21, 2025, at the Insta360 Store, Amazon, and select retailers.
- Price: US$449.99 (around AED 1,650 in the UAE)
- Colours: Midnight Black or Arctic White
- Bundle includes: GO Ultra, Action Pod, Quick Release Safety Cord, Magnetic Easy Clip, Magnet Pendant, USB-C cable, and Lens Guard
Bigger Sensor, Cleaner Video
The GO Ultra’s most important upgrade is under the hood.
- New 1/1.28” sensor (over twice the size of the last model)
- 4K60fps video capture
- PureVideo AI mode for brighter, cleaner low-light shots
- Active HDR for balanced colours
That bigger sensor means more light, less noise, and footage that looks closer to what you’d expect from a larger camera. Add in the new 5nm AI chip, and the result is sharper, smoother clips, whether you’re shooting in daylight or at night.
Hands-Free Filming Anywhere
The whole point of the GO series is to film without holding a camera, and Ultra doubles down on that.
- Built-in magnetic base
- Magnet Pendant and Easy Clip for POV shooting
- Pivot Mount and Flexi Strap for creative third-person shots
- Live connection to the Action Pod with 2.5” flip screen
You can stick it to a wall, clip it to your shirt, or mount it on your bike and forget it’s even there. Pair it with the Action Pod and you’ve got a live monitor and extended battery life, which makes it much easier to trust your footage.
Small but Tough
For something the size of a smartwatch, the GO Ultra is built to handle more than casual vlogging.
- Weighs just 53g
- IPX8 waterproof rating (10m without a case)
- Suitable for travel, sports, and family use
It’s light enough to throw in a pocket but rugged enough to strap to a BMX or take snorkelling. That flexibility makes it a realistic “take everywhere” camera, rather than a niche toy.
Battery and Storage That Keep Up
One of the biggest gripes with older GO models was battery life and fixed storage. Ultra fixes both.
- 70 minutes of runtime on the camera
- 200 minutes of runtime with the Action Pod
- 80% charge in 12 minutes
- Swappable microSD cards up to 2TB
Being able to swap cards instead of relying on internal storage is the right way forward. It means you can keep recording without stopping to offload files, which is crucial for travel and longer shoots.
Smarter Editing with the Insta360 App
Like previous models, the GO Ultra relies on the Insta360 app for editing and sharing. This time, the software has new tricks.
- Auto Edit for quick highlight reels
- AI tools for transitions, effects, and music
- Strava and third-party data overlay for cyclists
- AI Family Moments feature that pulls clips into a shared album
It’s designed so you can shoot, edit, and post from one app without needing to fire up a laptop. That’s a big deal for creators who want content out quickly.
Verdict: Clever, But Who’s It Really For?
The GO Ultra is the most capable GO yet, no question. It fixes storage, pushes battery life, and finally delivers image quality worthy of its “action camera” pitch. But at AED 1,650, it’s not exactly impulse-buy territory.
For vloggers who value portability above all else, it’s a tempting upgrade. For athletes, travellers, or parents who want reliable footage, a GoPro or DJI might still feel like a safer bet. Insta360 deserves credit for pushing the “wearable camera” idea, but the Ultra still walks the line between serious tool and clever toy.
FAQs
How much is the Insta360 GO Ultra in the UAE?
It’s priced at around AED 1,650 for the standard bundle.
Can the GO Ultra be used underwater?
Yes, it’s IPX8 waterproof up to 10m without a case.
How long can the GO Ultra record?
About 70 minutes standalone, or 200 minutes with the Action Pod.
