RIP standalone OMEN: HP puts everything under the HyperX banner

HP is finally tidying up its branding mess with a significant HP OMEN HyperX merge. As of January 2026, the company is merging its OMEN and HyperX lines under a single master brand: HyperX. This means your next gaming laptop will likely be a "HyperX OMEN" such as the powerful HyperX OMEN MAX 16, rather than just an OMEN.

Alongside the rebrand, they have announced a stack of new hardware. The headline act is the HyperX OMEN MAX 16, a laptop that claims to handle 300W of power with internal cooling alone. If that holds up in our testing, it is a serious engineering feat.

Here is what was announced and what it means for gamers in the UAE.

HyperX OMEN MAX 16: A 300W beast

The new flagship RTX 5090 gaming laptop is chasing the desktop replacement crowd. HP claims the HyperX OMEN MAX 16 is the "world’s most powerful gaming laptop with fully internal cooling." That is a bold statement, especially given the thermal constraints of a 16-inch chassis.

HyperX OMEN MAX 16 Specs & RTX 5090 Performance

The Specs:

• GPU: Up to NVIDIA GeForce RTX 5090 Laptop GPU
• Power: Up to 300W Total Platform Power (50W more than the last gen)
• Display: 16-inch OLED, 240Hz, WQXGA resolution
• Cooling: OMEN Tempest Cooling Pro with a new third fan

The big number here is the 300W total power. In the UAE, where ambient temperatures can fight against your hardware even indoors, cooling is everything. HP has added a third fan and something called "Fan Cleaner technology." We are skeptical until we test it, but if it keeps an RTX 5090 from throttling during a Dubai summer, we will be impressed.

The keyboard has also seen an upgrade with a polling rate that is four times faster than previous models. It is a nice-to-have, but unless you are a competitive esports player, you might not feel the difference.

Here is how the new model stacks up against the previous generation:

[CHART: Bar Chart — Comparing Total Platform Power: Previous Gen (250W) vs MAX 16 (300W)]

HyperX OMEN OLED 34 and Clutch Tachi

HP also dropped a new monitor and a controller. The HyperX OMEN OLED 34 uses QD-OLED technology, which generally offers better brightness and colour saturation than standard OLED panels.

Monitor Highlights:

• Panel: QD-OLED, 21:9 aspect ratio
• Speed: 360Hz refresh rate, 0.03ms response time
• Warranty: 3-year limited warranty (covers burn-in)

That burn-in warranty is crucial. OLEDs look great, but the fear of permanent image retention puts many buyers off. A three-year guarantee helps justify the likely high price tag.

Then there is the HyperX Clutch Tachi. This is HP's first Xbox-licensed arcade controller. It is a leverless design (all buttons, no joystick), which is becoming the standard for fighting game pros. If you are into Street Fighter or Tekken, this is aimed squarely at you.

Mind control? Not quite yet

The weirdest announcement was the HyperX EEG Headset. It is being developed with Neurable to interpret brain activity using AI. The idea is to help you "improve focus."

It is still in development, so don't expect to buy it at Virgin Megastore anytime soon. We have seen similar tech in the AI space before, but putting it in a consumer gaming headset is ambitious. We will believe it when we test it.

Pricing and Availability in the UAE

As usual with CES announcements, we have a release window but no price tag.

• Global Release: "Spring" (likely Q2 2026)
• UAE Availability: TBC
• UAE Price: TBC

Historically, HP brings its flagship gaming gear to the UAE about a month after the US launch. We expect these to land around May. Pricing for the HyperX OMEN MAX 16 will likely be steep given the RTX 5090—probably north of Dhs 15,000 for the top spec, making it a premium 300W gaming laptop UAE residents can expect.

We will update this page once local retailers confirm stock. In the meantime, you can check out our guide to the best headphones in UAE if you need audio gear right now.

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