Hewlett Packard Enterprise (HPE) has announced a significant overhaul of its channel ecosystem with the launch of the unified HPE Partner Ready Vantage program. This streamlined framework integrates previous partner programs into a single structure, providing tech partners with a simplified approach to building, selling, and servicing across the full HPE portfolio.
Single Program, Broader Access
HPE now offers a consolidated path for partners to engage across its complete range of technologies.
- Unified access to compute, storage, and networking
- Modular participation options
- One program structure, compensation model, and experience
The new program architecture enables partners—whether resellers, system integrators, or service providers—to operate within a single structure. This change removes barriers and simplifies how partners engage with HPE technologies and services, reducing administrative overhead and aligning technical competencies with business objectives.
Enhanced Services and Revenue Streams
HPE’s new model allows partners to scale services under their brand or co-brand with HPE.
- Choice to deliver services under their name, HPE’s, or both
- Dedicated Sell, Build, and Service Tracks
- Cross-selling across product categories encouraged
By integrating service delivery into the partner model, HPE opens up more flexible go-to-market strategies. Partners can adapt their focus based on their core strengths, supporting both traditional reselling and as-a-service business models, such as HPE GreenLake Flex.
Skills and Specialisation: Core to the Strategy
HPE introduced new competencies and certifications focused on current and emerging tech areas.
- AI Solutions with NVIDIA integration
- Sovereign Cloud for regulatory and data-sensitive deployments
- Private 5G Networking via Aruba
- VM Essentials for virtualisation readiness
These certifications align with the program’s emphasis on partner readiness and customer assurance. Training modules are tailored to real-world use cases, allowing partners to specialise and serve customers with precision in fast-growing segments.
Tools to Drive Modern IT Engagement
New tools enable partners to assess, migrate, and optimise IT environments across platforms.
- CloudPhysics Plus: IT assessment and modernisation
- Rapid Migration Tool: Streamlined migration planning
- Wise Choice: Fixed-SKU data centre solutions for SMBs
CloudPhysics Plus, available for free in Q4 FY2025, enables partners to assess multicloud and hybrid environments with actionable recommendations. Meanwhile, Smart Choice simplifies how partners target SMBs with pre-configured, fast-shipping infrastructure bundles.
Expanding the AI Ecosystem
AI enablement is scaling to more regions with additional partner support.
- AI practice-building workshops
- Access to HPE and NVIDIA experts
- Co-investment options for deal acceleration
HPE’s AI Focus program aims to help partners move from exploration to execution. Training workshops now include agentic and physical AI trends, positioning partners to enter new markets faster with strategic technical and marketing support.
Summary
HPE’s unified Partner Ready Vantage program reshapes its channel approach by consolidating all offerings under a single structure. It gives partners:
- Full access to HPE’s technology portfolio
- Modular and scalable participation
- Certification in growth areas like AI, cloud, and networking
- Access to tools for IT modernisation and migration
- Streamlined options for SMB-targeted solutions
The program simplifies engagement, deepens specialisation, and expands partner revenue options across a broader set of opportunities.
