Ferrari and HP Built a Red Laptop With a See-Through Engine Bay — and It Costs $5,599

HP and Scuderia Ferrari have unveiled a limited-edition AI laptop in Rosso Magma red, capped at 4,999 units worldwide and priced at $5,599 (~AED 20,560), going on sale on 12 June 2026.

Ferrari is back in the laptop business — and this time it has brought HP along for the ride. The HP Scuderia Ferrari AI PC is a limited run of 4,999 machines, finished in the same Rosso Magma red as Ferrari's Icona Daytona SP3, with a price tag of $5,599 — roughly AED 20,560 — and a release date of 12 June 2026.

If a Ferrari-branded laptop sounds familiar, that's because we've been here before. Acer spent the mid-2000s churning out Ferrari-badged notebooks, all carbon-fibre flourishes and prancing-horse logos. This new effort is a glossier, far pricier descendant of that idea — and HP clearly wants you to forget the 2004 attempt ever happened.

It's a Supercar Cosplay in Laptop Form

The headline feature is the finish. Engadget got hands-on with a prototype at Ferrari's London showroom and described the Rosso Magma red as "mesmerising" — the kind of paint-like depth Ferrari uses on its actual cars.

Most of the chassis is anodised aluminium with a CNC-machined finish. Flip it over, and the base is wrapped in supercar-style carbon fibre, because of course it is.

The party piece is a transparent panel — Ferrari calls it the "engine bay" — that lets you peer in at the processor and cooling system. It's made from Gorilla Glass with 2,000 individually drilled holes for texture, plus a laser-etched number telling you exactly which of the 4,999 units you've bought.

The Design Borrows Heavily From the Cars

The hinge takes its cues from Ferrari's F76 digital hypercar, with concentric louvres that channel airflow to keep things cool. The palm rest gets a lenticular finish meant to suggest motion blur — a flourish that's either tasteful or trying very hard, depending on your tolerance for car metaphors.

There's a nod to Ferrari's "eyes on the road" motto, too. When the lid is open, the trackpad all but disappears, marked only by a thin lit line beneath the keyboard.

The Specs Are Solid, Not Spectacular

For all the theatre, this isn't a gaming monster. Anyone who's used HP's ZBook line will recognise the internals — a sensible workstation rather than a frame-rate weapon.

• Processor: Intel Core Ultra X7 with integrated Intel Arc graphics
• Memory: 64GB
• Storage: 1TB SSD
• Display: 14-inch 3K OLED touchscreen
• Keyboard: Per-key RGB in Ferrari's typeface, with preset light cycles
• Ports: Two Thunderbolt 4 USB-C, one 10Gbps USB-C, a USB-A, HDMI and a headphone jack

That's a perfectly capable spec sheet for an AI PC — but make no mistake, you're paying for the badge and the finish, not the silicon.

The Price Is Pure Ferrari

At $5,599 (~AED 20,560), this sits comfortably above most premium ultrabooks. The buying experience matches the cost: the laptop arrives in a presentation box with a USB charger and a Poltrona Frau leather sleeve — the same leather Ferrari uses in its car interiors.

It goes on sale in a handful of markets, including the US, the UK, Italy and Japan, from 12 June 2026. There's no confirmed UAE price or local availability in the announcement so far — the AED figure above is a straight currency conversion, nothing more.

How It Stacks Up

For more launches and gadgets, our laptops and tech sections keep tabs on the rest, and you'll find the latest stories over on the news hub.

The Verdict

This is a flex, and it knows it. The HP Scuderia Ferrari AI PC isn't trying to win benchmarks — it's a luxury object for people who already own the watch, the wallet and quite possibly the car.

Whether 4,999 buyers think a glass engine bay and motion-blur palm rest justify $5,599 is the only question that matters. Given Ferrari's track record with limited runs, they probably will.

FAQ

How much does the HP Scuderia Ferrari AI PC cost?

It's priced at $5,599, which converts to roughly AED 20,560. No official UAE price has been confirmed.

How many will be made?

The run is limited to 4,999 units worldwide, each carrying a laser-etched number visible through the transparent "engine bay" panel.

When does it go on sale?

It's due to go on sale on 12 June 2026 in select markets including the US, the UK, Italy and Japan.

What are the key specs?

An Intel Core Ultra X7 chip with integrated Arc graphics, 64GB of memory, a 1TB SSD and a 14-inch 3K OLED touchscreen.

Will it be available in the UAE?

There's no confirmed UAE availability or local pricing in the announcement. The AED figure quoted here is a direct currency conversion of the $5,599 price.

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