HONOR expands after-sales service UAE with monthly Special Service Days

HONOR is launching Special Service Days at all its Experience Stores across the UAE from February 1-5, offering free device care services including screen protection, clean-up, and labour charges. According to HONOR's announcement in January 2026, the initiative will continue monthly and introduces new extended warranty options as the company strengthens its after-sales commitment in the region's rapidly growing smartphone market.

What HONOR Special Service Days offer

During the first week of every month, HONOR users can access complimentary services designed to maintain device performance and personalisation. The offering includes free clean-up services to remove dust and debris, free screen film application for protection, free labour charges on qualifying repair services, free art back film for customisation, and free laser engraving for personalisation.

The initiative targets the UAE's high smartphone usage environment, where devices serve as central tools for business, education, and entertainment. As Debo Zhang, General Manager of HONOR GCC, explains: "As smartphones become central to how people work, connect, and live, consumers expect more than innovation alone, they expect reliability and support they can rely on over time."

Enhanced warranty protection with HONOR Care plans

Beyond the monthly service days, HONOR has introduced HONOR Care Extended Warranty Service in one-year and two-year options, extending the original manufacturer's warranty for additional coverage periods.

The more comprehensive HONOR Care Pro plans offer accidental damage protection for drops, collisions, compression, and liquid ingress under normal usage conditions. The one-year plan covers one free repair, whilst the two-year version provides up to two free repairs and includes free battery replacement if capacity drops below 80% within two years. Both plans include lifetime software support for ongoing system reliability.

These extended warranty options address the reality that modern smartphones face intensive daily use, particularly as 5G networks mature across the GCC and enable more data-intensive applications.

Targeting Middle East smartphone growth

The initiative responds to projections showing the Middle East and Africa as the fastest-growing global smartphone market, with a compound annual growth rate of 5.2% through 2030. This Middle East smartphone boom continues to drive higher device penetration and increased usage patterns.

The global smartphone repair services market, valued at USD 9.23 billion in 2025, is projected to grow at 13.38% annually through 2033, highlighting the increasing importance of reliable after-sales support. HONOR's focus on service reflects this market shift toward lifecycle-focused device support rather than just initial purchase experience.

Building long-term customer relationships

The Special Service Days initiative positions HONOR to compete more effectively in a market where brands increasingly differentiate through service quality rather than specifications alone. By making professional after-sales support accessible on a regular monthly basis, HONOR aims to retain customers who might otherwise switch brands due to poor service experiences.

The timing aligns with HONOR's broader push in the region, including recent launches like the HONOR X8d with its 7000mAh battery and participation in major regional events. The monthly service schedule provides consistent touchpoints with customers throughout their device ownership period.

HONOR Special Service Days schedule and locations

Special Service Days begin February 1-5, 2026, and will continue during the first week of every month thereafter at all HONOR Experience Stores across the UAE. The complimentary services are available to all HONOR device owners during these monthly periods.

Specific pricing for the HONOR Care Extended Warranty and HONOR Care Pro plans has not been disclosed. Customers can visit their nearest HONOR Experience Store for detailed pricing information and to assess which warranty option best suits their usage patterns and protection needs.

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