Honor’s Dubai Mall store is a showroom for “AI everywhere”

Honor has opened a flagship Experience Store at Dubai Mall, timed with Magic8 Pro pre-order pickups. Here’s what’s inside, where it is, and what shoppers can expect.

Honor opens Dubai Mall Experience Store for AI Smart Living

Honor has opened a new flagship Honor Experience Store (HES) at Dubai Mall, aiming to make its “AI Smart Living” pitch feel less like a keynote and more like something you can actually try. The timing isn’t subtle either. It launched on the same day as Magic8 Pro pre-order pickups, with Honor claiming a 58% jump in UAE pre-orders compared to the previous generation.

If you’re already tracking the phone, here’s our coverage:

Honor opened a flagship Experience Store at Dubai Mall (Second Floor) on 22 December 2025
The opening was timed with Honor Magic8 Pro pre-order pickup day
Honor says Magic8 Pro pre-orders in the UAE rose 58% vs the previous generation
The store is positioned as an “AI Smart Living” hub with hands-on demos
Opening-period perks include extended warranty for Magic8 Pro pickups, plus scratch-and-win promos and selected discounts

What Honor opened at Dubai Mall

Honor’s new location is positioned as both a flagship retail store and an ecosystem showroom, not just a place to buy a phone.

Name: Honor Experience Store (HES)
Where: Dubai Mall, Second Floor
Focus: “AI Smart Living” with interactive demo zones

Instead of lining up products behind glass, the store is laid out to show how devices work together. The idea is simple: sell the ecosystem, not just the handset.

What you can try in-store

Honor says the store includes dedicated zones covering its wider device lineup, with hands-on demos focused on everyday use.

Smartphones, tablets, laptops, and wearables
Connected lifestyle and smart-living products
Interactive installations designed to show device integration

In practice, expect staff to guide you through using multiple Honor devices together. That’s the whole point of an experience store like this.

The novelty ecosystem products (first time in the GCC)

Honor is also using the Dubai Mall store to debut several ecosystem products in the GCC for the first time.

Smart Guitar
Smart Piano Keyboard
Smart Air Drum
Musical Travel Pillow
Honor Choice “Earbuds Perfume”

These products are positioned as creative and lifestyle extensions of Honor’s AI push. Some make more sense than others, but they definitely stand out on a retail floor.

Magic8 Pro pre-orders and opening-day perks

The store opening doubled as Honor Magic8 Pro pre-order pickup day, giving early buyers a reason to visit in person.

Honor reports 58% higher UAE pre-orders vs the previous generation
One-year extended warranty for Magic8 Pro pickup customers
Scratch-card lucky draw, with prizes including a Magic8 Pro
Scratch & Win on purchases of AED 1,999+
Up to 50% off selected products during the opening period
Holiday bundle offers available in-store and via Honor’s e-commerce platform

For more context, see our breakdown of the Magic8 Pro Dubai launch and our wider phones coverage.

FAQ

Where is the Honor Experience Store in Dubai Mall?

Honor says the store is located on the Second Floor of Dubai Mall across from the Samsung store.

When did the store open?

The official opening date is 22 December 2025.

What does “AI Smart Living” mean here?

Honor uses the term to describe how its phones, tablets, laptops, wearables, and other devices work together, shown through hands-on demos in-store.

How is the store linked to the Magic8 Pro launch?

The opening was timed with Magic8 Pro pre-order pickups, with Honor highlighting strong UAE demand.

Are there opening offers?

Yes. Honor lists extended warranty for Magic8 Pro pickups, scratch-card prizes, Scratch & Win promotions on AED 1,999+ purchases, and up to 50% off selected items for a limited time.