Hong Kong is turning up at GITEX Global 2025 with two pavilions and a sharp focus on AI, IoT and greentech. HKTDC and HKSTP will host 22 exhibitors at Dubai World Trade Centre from 13–17 October, with extra action at Expand North Star in Dubai Harbour from 12–15 October. Expect 12 pitching sessions and a networking dinner to help Hong Kong firms link up with investors and partners across the Middle East.
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What’s coming to Dubai from Hong Kong
Two pavilions, 22 exhibitors, AI-heavy line-up, and structured networking to spark deals.
- Two Hong Kong Tech Pavilions at GITEX Global 2025
- Exhibitors cover AI/robotics, IoT and greentech
- 12 on-site pitching sessions
- Networking dinner on 14 October in Dubai
- Expand North Star pavilion runs 12–15 October at Dubai Harbour
HKTDC and HKSTP are bringing a concentrated Hong Kong presence to GITEX Global’s 45th edition. The twin pavilions showcase 22 companies with solutions spanning AI and robotics, IoT, and greentech. The organisers have slotted 12 pitching sessions to put founders in front of investors, businesses and public sector buyers, plus a 14 October networking dinner in Dubai to grow regional ties. Hong Kong’s team will also appear at Expand North Star, led by HKSTP, with start-ups joining the Supernova Challenge.
Why the Middle East—and why now
The region’s AI momentum and capital make it a natural target for Hong Kong start-ups.
- Middle Eastern markets are scaling AI fast
- Goal is to connect Hong Kong I&T firms with regional partners
- Hong Kong sees itself as a bridge to China and wider Asia
HKTDC says the Middle East’s push into AI—helped by energy costs and investment firepower—makes Dubai a strong launchpad. The pavilions are pitched as a bridge: get Hong Kong innovation in front of Gulf buyers, and offer investors a route into mainland China and Asia via Hong Kong. That’s the strategic line from HKTDC’s Middle East and Africa lead, Daniel Lam.
Focus areas to watch at GITEX
Expect practical AI, digital twins, and environmental tech you can deploy.
- HKSAR Environmental Protection Department: AI for noise, wastewater and air nuisance monitoring (Robot Dog)
- TradeMonday: GenAI SaaS for retail analytics and workflows
- Chain Technology Development: Digital Twin for AEC and operations
- Man Yue Electronics: components with an eye on sustainability and carbon neutrality
This isn’t just another “AI everywhere” line-up. Environmental monitoring gets a spotlight with the EPD’s AI systems and an “Air Nuisance Investigation Robot Dog”. Retail gets a vertical GenAI platform from TradeMonday, which is backed by VCs from Hong Kong, Türkiye and the US. Built-environment tech shows up via Chain Technology’s awarded Digital Twin, combining AI with IoT and spatial data. And the hardware side is represented by Man Yue Electronics, signalling demand for components built with sustainability in mind.
Hong Kong’s wider AI push
Policy support and a lively start-up base underpin the pavilion strategy.
- Policy Address recognises AI as a key driver for industry transformation
- 4,700 start-ups in Hong Kong per InvestHK 2024 survey
- Aim: position Hong Kong as a global AI hub
The pavilions arrive as Hong Kong doubles down on AI and data science. The latest Policy Address highlights AI’s role in the next wave of tech and industrial change, while InvestHK’s 2024 survey counts nearly 4,700 start-ups—its highest tally to date. For founders flying into Dubai, the message is simple: Hong Kong wants to be a global AI centre, and GITEX is one way to make that visible in the Middle East.
Key dates, places and how to catch it
Two venues, overlapping dates, and one networking night.
- GITEX Global 2025: 13–17 Oct, Dubai World Trade Centre
- Expand North Star: 12–15 Oct, Dubai Harbour
- Networking dinner: 14 Oct in Dubai (HKTDC with HKETO Dubai)
- 12 pitching sessions on site during GITEX
If you’re scheduling meetings, note the overlap: Expand North Star starts a day earlier at Dubai Harbour, then GITEX takes over five days at DWTC. The networking dinner hits on 14 October, with around 80 industry reps expected, and pitching sessions run during show days. Good hunting.
