- Grandiose says it has migrated its entire digital landscape to AWS.
 - The move focuses on scale, performance and sustainability across online and in-store systems.
 - Partners involved: Krish TechnoLabs and Sudo.
 - The retailer operates almost 50 UAE stores and is part of Ghassan Aboud Group.
 
Grandiose has completed a full migration to Amazon Web Services. The company frames it as a core step in its digital transformation, aiming to improve speed, scale, and reliability across the web, apps, inventory, analytics, and in-store tech. The announcement was made in Dubai on 4 November 2025 and highlights support from Krish TechnoLabs and Sudo.
What moved to AWS
Grandiose says the shift covers its customer-facing platforms and internal systems.
- Entire digital landscape is now hosted on AWS
 - Touchpoints include inventory, supply chain, real-time analytics and in-store systems
 - Goal: a consistent, high-performance experience online and in stores
 
Grandiose positions AWS as the base for both customer and operational tech. That spans stock visibility, store devices and the data layer that feeds decisions in real time. The retailer links these gains to smoother shopping and faster updates across channels.
Why the cloud move matters
The company cites scalability, performance and security, along with long-term sustainability aims.
- Scale up during peaks, scale down off-peak
 - Reduce latency and improve resilience
 - Align infrastructure decisions with sustainability targets
 
In practice, retail workloads spike around weekends and holidays. Running them on AWS lets Grandiose add capacity without rewriting systems each time. The firm also connects the move to sustainability goals, implying a leaner footprint by using shared cloud infrastructure instead of expanding on-premises hardware.
- Related reading on tbreak: AWS and e&’s plan to train 30,000 people in AI and cloud in the UAE
 
Partners and leadership comments
Grandiose credits two partners for delivery: Krish TechnoLabs on the retailer side and Sudo on the AWS side.
- Implementation support from Krish TechnoLabs and Sudo
 - Tech leadership calls the migration a strategic backbone for future growth
 - AWS regional leadership frames it as a bet on connected retail in the UAE
 
Grandiose’s Director of Technology links the switch to faster iteration and agile scaling for new features. AWS regional leadership describes it as rebuilding retail experiences on a modern cloud-based platform for local shoppers. The messaging focuses on speed, agility and sustainable scale rather than one-off features.
- More UAE cloud context: IBM and AWS are expanding secure cloud efforts in the Middle East.
 
What shoppers might notice
The company ties the migration to a “curated, caring, convenient” experience across formats.
- Unified experiences across web, app and in-store
 - Personalised touches for speciality concepts like Food Avenue, Grandiose Café & Roastery and The House of SimSim
 - Better product availability and smoother ordering
 
For customers, the promise is simpler: fewer glitches, quicker pages, stock that matches reality and an easier checkout. Grandiose also flags its speciality concepts, implying consistent tech under the hood so these formats feel connected rather than siloed. The retailer says AWS will help it anticipate demand and keep the right items on shelves and online.
Also see: how sovereign and compliant cloud is shaping UAE infrastructure decisions.
FAQs
What exactly did Grandiose move to AWS?
Its entire digital landscape, covering customer experiences and internal systems like inventory, supply chain, analytics and in-store tech.
Who were the migration partners?
Krish TechnoLabs worked with Grandiose, and Sudo worked with AWS.
How does this change the shopping experience?
Grandiose points to faster, more reliable digital journeys and smoother in-store experiences, plus better product availability and personalisation across its concepts.
Is there a timeline or go-live date?
The company states the migration has been completed and announced it on 4 November 2025 in Dubai.
How big is Grandiose today?
Almost 50 stores across the UAE; part of Ghassan Aboud Group.

