FUZE: The New Influencer Platform Built for MENA’s Gaming and Tech Scene

FUZE is a free influencer marketing platform designed for brands and creators in the MENA region

Abbas Jaffar Ali
By
Abbas Jaffar Ali
Abbas has been covering tech for more than two decades- before phones became smart or clouds stored data. He brought publications like CNET, TechRadar and IGN...
4 Min Read
FUZE: The New Influencer Platform Built for MENA’s Gaming and Tech Scene
TL;DR
  • No sign-up fees or subscriptions. Everything from matchmaking to reporting is included.
  • While it’s built for the MENA region, FUZE supports global brand activations and creator collaborations.
  • Combines AI-driven matching with human support, plus it’s designed specifically for gaming and lifestyle markets in MENA.

Power League Gaming has just launched FUZE, a new platform that streamlines influencer marketing. It’s free, built for speed, and designed for gaming, tech, and lifestyle creators across the MENA region.

FUZE Isn’t Just Another Influencer Platform

The influencer space is a mess. Too many tools, too much noise, and not enough results. FUZE is an answer to that problem — a clean, intelligent system that connects brands and creators without the usual fuss.

Here’s what you need to know:

  • Launched officially on 23 July 2025
  • Free to use, with no onboarding or subscription fees
  • Combines a smart search engine with real human support
  • Built for gaming, tech, fashion, and lifestyle campaigns

PLG has created FUZE because they saw influencer campaigns breaking down — slow, mismatched, and messy. FUZE addresses this with a cloud-based platform that handles everything from discovery to delivery, providing both sides with control and speed.


How FUZE Works

Think of FUZE as a matchmaking service for brands and creators — but with brains.

Key features:

  • Smart search engine analyses creator profiles, audience data, and campaign goals
  • Full campaign management in one place
  • Transparent reporting and real-time tracking

It’s fast. It’s clear. It removes the guesswork. FUZE lets brands focus on outcomes, not admin. Creators don’t have to chase vague briefs or awkward emails. Everything is in-platform, including negotiation and logistics.


Built for the MENA Region

The MENA gaming market is massive. According to PLG:

  • 170+ million gamers in the region
  • 74% of UAE gamers are influenced by creator content
  • 69% take action after seeing an influencer ad

FUZE is tailored to the region, providing brands with a way to scale while keeping their content authentic. Whether hyperlocal or global, the platform helps teams run smoother campaigns without compromising authenticity.


Creators Are Already On Board

Creators across the UAE and KSA are already using FUZE. And they’re not holding back on feedback.

Bashar Kayal, a veteran content creator, said:

“What stood out was how easy it was to connect my accounts. FUZE makes the process real and simple.”

Waad Alabdalla added:

“I appreciated how focused FUZE is on supporting creators. It’s clear and easy to use.”

Creators seem to like it and that’s a good sign for brands too.


A Big Move for Power League Gaming

PLG has been in operation for over a decade, creating esports events and campaigns for brands such as KFC, Tencent, and Coca-Cola. FUZE isn’t just a new tool — it’s part of their broader plan to support regional talent and help brands stand out.

FUZE gives:

  • Brands a scalable system that works
  • Creators the tools and support they need
  • The region a platform built on local insight and global standards

Summary

FUZE is here to simplify influencer marketing. No fluff, just smart tools that actually help brands and creators work better together. It’s free to join, live now, and is built with the MENA region in mind.


FAQs

Is FUZE really free for creators and brands?

Yes. No sign-up fees or subscriptions. Everything from matchmaking to reporting is included.

Can FUZE handle international campaigns?

Absolutely. While it’s built for the MENA region, FUZE supports global brand activations and creator collaborations.

What makes FUZE different from other influencer platforms?

It combines AI-driven matching with human support, plus it’s designed specifically for gaming and lifestyle markets in MENA.

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Abbas has been covering tech for more than two decades- before phones became smart or clouds stored data. He brought publications like CNET, TechRadar and IGN to the Middle East. From computers to mobile phones and watches, Abbas is always interested in tech that is smarter and smaller.