Ford's regional sales surge signals growing market confidence ahead of ambitious 2026 expansion

Ford Middle East and North Africa achieved 10% year-on-year sales growth in 2025, marking its strongest performance in a decade. According to Ford Middle East and North Africa's announcement, this growth was driven by strong demand in key markets including the UAE (11.1% growth) and Saudi Arabia (11.7% growth), with Territory, Taurus, and Everest leading regional sales.

What drove Ford's record-breaking 2025 performance?

Ford's success stemmed from three key factors: strong consumer demand for its core models, strategic investments in customer experience, and expanded digital services. The Ford Territory topped regional sales, followed by Taurus and Everest as the three best-performing nameplates across MENA.

The company also launched its connected services offering with the all-new Ford app and Lincoln app in the UAE, giving owners digital access to vehicle features and ownership management tools. The Ford app later expanded to Saudi Arabia, extending the seamless ownership experience across the Kingdom.

Ford's distributor partners also achieved Ford Guest Experience (FGE) certification, with Al Jazirah Vehicles Agencies Co. Ltd., Al Tayer Motors, and Alghanim joining previously certified partners to deliver more consistent sales and service experiences.

Which new Ford models are launching in 2026?

Ford has announced an ambitious 2026 lineup featuring seven new models across passenger and commercial segments. The standout addition is the Middle East-exclusive Ford Everest V6, powered by a 2.7L V6 EcoBoost engine specifically designed for the region's demanding conditions.

Other 2026 launches include the new Ford Taurus (already launched), new Transit commercial vehicle, a new Ranger trim, and the Territory Platinum variant. Lincoln's refreshed lineup will feature the new Nautilus, new Corsair, and the exclusive Navigator Presidential Special Edition.

These vehicles are sourced from multiple production facilities across the United States, China, Thailand, and South Africa, demonstrating Ford's global manufacturing network supporting MENA market demands.

How is Ford strengthening its Middle East operations?

Ford made significant operational investments throughout 2025 to support continued growth. The company opened a new Parts Distribution Center in the UAE, improving parts availability and service efficiency for customers across the region.

Organisationally, Ford reintegrated North Africa into its operations and positioned Saudi Arabia as a strategic hub for the Levant and North Africa regions. The company expanded its Riyadh office and appointed senior leaders to strengthen its Kingdom presence.

Ford also returned to motorsports as a Strategic Partner to Oracle Red Bull Racing in Formula 1, with four races scheduled in the Middle East. The company's Raptor T1+ programme achieved a double podium finish at the 2026 Dakar Rally in Saudi Arabia, while Ford will participate in two FIA World Endurance Championship races in Qatar and Bahrain.

What this means for UAE Ford customers

UAE customers will benefit from improved service infrastructure with the new Parts Distribution Center enhancing parts availability and service efficiency. The Ford and Lincoln apps are already available, providing digital vehicle connectivity and ownership management tools.

Al Tayer Motors, Ford's UAE distributor, received Ford Guest Experience certification, ensuring consistent sales and service standards. UAE customers can expect the new Everest V6 and other 2026 models later this year, though specific launch dates and pricing haven't been announced.

The company's motorsports return and regional focus signal long-term commitment to the UAE market, with Ford positioning itself for continued growth through product expansion and operational improvements.

2026 model availability

The new Taurus is already available in the region. The Middle East-exclusive Ford Everest V6 will launch later in 2026, featuring a 2.7L V6 EcoBoost engine. Other 2026 arrivals include the new Transit, new Ranger trim, Territory Platinum, and refreshed Lincoln lineup with Nautilus, Corsair, and Navigator Presidential Special Edition. Specific UAE launch dates and pricing will be announced closer to each model's arrival.

Frequently Asked Questions

What was Ford's sales growth in the Middle East in 2025?

Ford Middle East and North Africa achieved 10% year-on-year sales growth in 2025, marking its strongest year in a decade and third consecutive year of double-digit growth.

Which Ford models were top sellers in the MENA region in 2025?

The Ford Territory, Taurus, and Everest were the three best-performing nameplates across the Middle East and North Africa region in 2025.

What new Ford vehicles are launching in the Middle East in 2026?

In 2026, Ford will launch the new Taurus, the Middle East-exclusive Everest V6, new Transit, a new Ranger trim, the Territory Platinum, and a refreshed Lincoln lineup including the new Nautilus, Corsair, and Navigator Presidential Special Edition.

Did Ford launch connected services in the UAE?

Yes, Ford Middle East and North Africa introduced its connected services offering with the launch of the all-new Ford app and all-new Lincoln app in the UAE in 2025.

How much did Ford's UAE sales grow in 2025?

Ford's UAE sales grew 11.1% year-on-year in 2025, contributing to the company's strongest regional performance in a decade.

What makes the Ford Everest V6 special for the Middle East?

The Ford Everest V6 is a Middle East-exclusive variant featuring a 2.7L V6 EcoBoost engine specifically designed to meet the region's demanding driving conditions.

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