Ford Middle East and North Africa used the Liwa International Festival to debut the 2026 Ford Everest, and it wasn’t a quiet update. The big news was a new V6 engine developed specifically for this region, plus the first regional appearance of the Everest Tremor.
Liwa isn’t a random launch location. It’s where brands go when they want to prove a point about off-road ability. And Ford clearly wanted to show that the Everest is built for more than mall runs.
- Ford revealed the 2026 Everest at the Liwa International Festival
- Middle East-exclusive 2.7L V6 EcoBoost makes its debut
- New Everest Tremor trim focuses on off-road use for families
- Power output stands at 355 hp and 500 Nm, pending certification
- Ford also introduced its new Ready. Set. Ford. brand identity
A Middle East-exclusive V6 engine
Ford’s headline upgrade is a 2.7-litre V6 EcoBoost engine made for local driving conditions.
- 355 horsepower
- 500 Nm of torque
- 10-speed automatic transmission
- Tuned for heat, sand, and long-distance driving
This engine is exclusive to the Middle East Everest lineup. Ford says it offers stronger performance than key rivals, though final “class-leading” claims are still pending GSO certification.
In simple terms, this is about effortless power. Better overtaking on highways. More confidence in soft sand. Less strain when the car is loaded with people and gear.
Expanded Everest lineup for 2026
With the V6 arriving, Ford is also widening the Everest range in the region.
- Active
- Sport
- Platinum
- Tremor (new)
This gives buyers more choice, depending on how they actually use their SUV. Daily commuting. Family road trips. Or regular desert drives.
The move mirrors what Ford has already done with models like the Ranger and F-150, where trims clearly separate lifestyle needs instead of forcing one setup to do everything.
Everest Tremor makes its regional debut
The Everest Tremor was shown publicly in the Middle East for the first time at Liwa.
- 17-inch all-terrain tyres
- Bilstein suspension setup
- Focus on off-road hardware, not cosmetic add-ons
Tremor sits between standard trims and full hardcore off-road builds. It’s designed for drivers who want real desert ability without giving up family practicality.
Ford already sells Tremor versions of the F-150 and Expedition in the region. Everest Tremor extends that idea to a more size-friendly SUV that still fits daily life in the UAE.
‘Ready. Set. Ford.’ brand identity launches
Alongside the vehicles, Ford also introduced its new regional brand direction: Ready. Set. Ford.
It’s meant to link performance with purpose. Not just power numbers, but how vehicles fit real lives across the Middle East.
Ford highlighted more than 40 years of regional presence, with vehicles designed to handle everything from city traffic to remote off-road trails. The Everest V6 and Tremor are positioned as proof of that thinking, not just marketing lines.
FAQs
Is the V6 Everest exclusive to the Middle East?
Yes. Ford says the 2.7L V6 EcoBoost Everest was developed specifically for Middle East customers and conditions.
How powerful is the new Everest V6?
It produces 355 horsepower and 500 Nm of torque, paired with a 10-speed automatic gearbox. Final certification is still pending.
What makes the Everest Tremor different?
Tremor focuses on off-road hardware, including all-terrain tyres and Bilstein suspension, rather than visual upgrades.
Is Everest Tremor meant for families?
Yes. Ford positions it as a family-friendly SUV that can still handle serious off-road use on weekends.
When will the 2026 Everest be available?
Ford has not confirmed regional pricing or on-sale dates yet.
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