Ford Middle East and North Africa (MENA) is having a strong 2025. Combined Ford and Lincoln sales rose 15% in the first half of the year compared to the same period in 2024. The growth was driven by high demand in Saudi Arabia, the UAE, and Kuwait, as well as the integration of North Africa into the regional network.
North Africa Joins the Network
Ford integrated North Africa into its MENA network in early 2025.
- Saudi Arabia now acts as a hub for North Africa, Qatar and the Levant.
- This change is aimed at faster supply, better service, and stronger sales coordination.
By moving regional control to Saudi Arabia, Ford hopes to serve customers more efficiently. The change also allows better alignment of vehicle launches, marketing, and after-sales support across the wider region.
Bestselling Models Driving the Growth
A few models stand out as key drivers of the 15% growth.
- Ford Taurus – still the best-selling car in the region.
- Ford Everest – fastest-growing model in its SUV segment.
- Lincoln Nautilus and Corsair – leading Lincoln’s luxury SUV sales.
The Taurus continues to anchor Ford’s sales strategy, while the Everest is attracting buyers looking for a large, capable SUV. On the Lincoln side, both Nautilus and Corsair are holding strong in the premium space.
Strong UAE and Gulf Performance
The UAE remains a major sales contributor.
- High demand for both Ford and Lincoln vehicles in the Emirates.
- Kuwait also showed strong results alongside Saudi Arabia.
Ford says the UAE’s SUV appetite and growing interest in premium models are helping to push numbers higher.
Expanding the Line-up
Ford is not slowing down for the second half of 2025.
- Coming soon: Mustang Mach-E (electric), Territory Hybrid, all-new Lincoln Navigator.
- The Mach-E will be Ford’s first EV for the MENA region.
Ford is also strengthening its support network with a new Parts Distribution Centre in Dubai and the FordPass app launch in the UAE. Lincoln owners will soon get Lincoln Way, with Saudi Arabia getting FordPass by the end of 2025.
FAQs
Which Ford model sells the most in MENA?
The Ford Taurus is currently the best-selling model in the region.
When will Ford launch its first EV in the Middle East?
The Mustang Mach-E is set to launch in MENA in the second half of 2025.
What new Lincoln models are coming in 2025?
The all-new Lincoln Navigator will arrive later this year, along with continued strong sales of the Nautilus and Corsair.
