FIX Dubai Chocolate has printed 100 messages from its Kite Beach community activation on a new limited-edition box. The From Dubai, With Love Hero Box costs AED 395.25 and is sold exclusively through the Careem app, in Dubai and Abu Dhabi.
The box grew out of Messages from the UAE, a two-night installation FIX ran with Careem at Kite Beach on 9 and 10 May. More than 6,500 people typed words of love, hope, humour and belonging into a giant interactive Hero Box, and went home with goodie bags from local brands. FIX said at the time that the words would end up on a real box; they now wrap one, in six languages — which is more than most chocolate boxes manage.
What’s inside the FIX Dubai Chocolate Hero Box
Customers pick six flavours from the usual FIX line-up — Can’t Get Knafeh of It, Pick Up A Pretzel, Mind Your Own Biscuit and Baklawa II The Future among them, plus a white-chocolate version of the knafeh bar.
“FIX was born in Dubai and this community has been part of our story from the very beginning. When thousands of people shared their words with us at Kite Beach, we knew we wanted to do something special with them. This box is our love letter back to Dubai and the community.”
Sarah Hamouda, co-founder of FIX Dessert Chocolatier
Those messages now wrap a chocolate box that FIX is selling as a piece of Dubai. The first 100 are only part of the story: thousands more words were left at Kite Beach in May.
Where to buy the From Dubai, With Love Hero Box
Ordering runs through the Careem app only, in Dubai and Abu Dhabi — the same app that now handles big-box delivery, should the box not fit in a bag. FIX calls it “made to share a little piece of Dubai with the world”; for now, the world is wherever Careem delivers. More on the brand at fixchocolatier.com, or @fixdessertchocolatier on Instagram and TikTok.
FIX is the homegrown maker of The Original Dubai Chocolate, sold exclusively through Careem. It is one of several homegrown Dubai chocolate brands — Keto Kartel is another.
Who is Sarah Hamouda?
Co-founder of FIX Dessert Chocolatier, the homegrown Dubai brand behind The Original Dubai Chocolate. Her ‘love letter back to Dubai’ quote comes from the From Dubai, With Love Hero Box launch announcement.
Which FIX flavours can go in the box?
You pick six from the range: Can’t Get Knafeh of It, Pick Up A Pretzel, Mind Your Own Biscuit, Jam Or Go Nuts, Honey I’m Comb, Catch Me If Pecan, Cereously Chewsy, Butter To Be Safe Than Salty and Baklawa II The Future, plus the Midnight Edition and a white-chocolate Can’t Get Knafeh Of It.
Can I order the box outside the UAE?
No. The From Dubai, With Love Hero Box is available exclusively through the Careem app in Dubai and Abu Dhabi. FIX describes it as a way to ‘share a little piece of Dubai with the world’, but for now that means local delivery.
