etisalat UAE launched AI Marketing Hub, a self-service tool that plans and runs small businesses’ ads on Google, Meta, and TikTok.
The tool is designed for owners who may not have a marketing agency, an in-house media buyer, or a specialist advertising team. For them, AI Marketing Hub covers the whole job, from strategy and creative to launch and optimisation.
The release carried by WAM says etisalat UAE, the telecom arm of e&, launched the platform on 12 November 2026. Pixis, an AI-powered advertising technology company, is the technology partner behind the platform, supplying the front-end and back-end technology. The platform has been developed exclusively for etisalat UAE business customers.
Small firms carry real weight in the UAE economy. The UAE Ministry of Economy and Tourism says small and medium-sized businesses (SMBs) contribute more than 63% of the country’s non-oil GDP. SMBs also hold more than one million active business licences. Mastercard’s 2026 SME Confidence Index says 35% of UAE SMEs see marketing and promotional support as an area that could accelerate growth.
For many SMBs, the challenge is having the time, resources and specialist capabilities needed to compete effectively across digital channels. AI Marketing Hub is designed to change that by bringing the entire digital marketing journey into one experience. By applying agentic AI to everyday marketing workflows, we are helping businesses act on marketing opportunities with greater speed and precision, while making smarter use of their budgets and focusing more of their time on growth.
Esam Mahmoud, Senior Vice President – SMB, etisalat UAE
e& UAE returned to the Etisalat name in October, and it has been putting AI into its small-business products this year. On 17 August, it embedded agentic AI in its core mobile and fixed plans. Later that month, it announced that Microsoft Copilot is included in eligible Business Pro AI plans at no additional cost.
Anthropic has also targeted SMEs with a Claude for Small Business bundle. Our guide to 10 WhatsApp Business features for Ramadan sales covers the free catalogue, quick reply, and broadcast tools.
How it works
Agentic AI workflows can build a media strategy and plan tailored to a business’s goals and budget. They can also generate image and video ads, then launch campaigns across Google Ads, Meta, and TikTok.
Guided, step-by-step set-up walks a first-time advertiser through a campaign, with AI audience, budget, and performance recommendations. The official FAQ says the platform generates text, images, and videos “in minutes”.
Once campaigns are live, the platform keeps monitoring performance and optimising activity, with live reporting and analytics to help businesses make informed decisions.
The FAQ says the product is “designed for beginners”, and no advertising experience is needed. The business sets the ad budget, and the platform “will never spend more than the amount you approve.” That budget is separate from the package fee.
Plans and prices
The Starter plan is free for three months, then cancels automatically unless another plan is selected. Prices exclude 5% VAT. The release says the platform will also offer flexible tiers, so businesses can pick capabilities and scale their use as they grow.
| Plan | Price | Users | Media plans | Creatives a month | Channel connections |
|---|---|---|---|---|---|
| Starter | AED 0 for three months | Up to 1 | Up to 1 | Up to 5 short-form text and static | End-to-end campaign management; channels not stated |
| Builder | AED 350 a month | Up to 2 | Up to 5 | Up to 10 short-form text and static | 2 |
| Pro | AED 750 a month | 3 to 5 | Unlimited | Up to 50 short-form text and static, plus short-form video | 3 to 5 |
Builder costs AED 350 a month (roughly US$95), and Pro costs AED 750 a month (roughly US$204). Those dollar figures are our calculations at about AED 3.67 to the US dollar, not published prices. There’s no minimum commitment, billing is monthly, and there are no exit charges.
What the business still has to do
The platform requires businesses to connect the relevant advertising channels, and campaigns are subject to Meta, Google, and TikTok policies and approval processes. The official page also says AI-generated text, images, and videos “should be reviewed before they are used in advertising campaigns.”
The trial is free, but the real cost is the ad budget, and the business sets its limit.
