Em Sherif, the Lebanese restaurant brand with roots in Beirut, is making serious moves on the global food scene. Turmeric Capital has exited as an investor, and ADMO Lifestyle Holding now holds a majority stake in the company. The brand isn’t just growing; it’s planting flags everywhere, with 29 outlets across 17 countries and more on the way.
From Beirut to 17 Countries (and Counting)
Founded in 2012 by Mireille Hayek, Em Sherif has always aimed higher than just being another Levantine restaurant. It’s taken classic Middle Eastern dishes and dressed them up for a global audience.
- It started in Beirut, now in London, Monte-Carlo, Paris, and more
- 29 locations serving over 5 million people a year
- Offers fine dining, casual cafes, delis, and packaged products
This isn’t just expansion. It’s a full-blown transformation into a global hospitality platform. You can now find Em Sherif not just in big cities but also in premium destinations like Harrods London and Monaco’s Hôtel de Paris.
Turmeric Capital Bows Out
Turmeric Capital helped Em Sherif build the foundations for a global scale. They backed the brand through key openings and the launch of its Deli concept and gourmet product line.
- Helped open Paris and Monaco locations
- Backed rollout of Em Sherif Deli and packaged foods
- Supported franchise deals across Southeast Asia and the Americas
According to Turmeric’s Zeid Zabian, this exit isn’t just a financial win. It’s proof that founder-led, culturally rich brands can go global without losing their soul.
ADMO Lifestyle Holding Takes Over
With Turmeric out, ADMO is doubling down. They’ve taken majority ownership and are leading Em Sherif’s next chapter.
- ADMO now holds a controlling stake
- Plans to lead global strategy and expansion
- Sees Em Sherif as part of a broader portfolio of lifestyle brands
ADMO CEO Sanjay Nandi says the brand is now ready for a bold global push. Their goal? Keep the heritage and scale the experience.
What’s Next for Em Sherif?
Em Sherif isn’t slowing down. New launches are scheduled for the U.S., Europe, and Asia.
- Expanding through franchises and owned outlets
- Growing deli and packaged product line
- Targeting culturally rich fine dining experiences worldwide
This isn’t just about adding more restaurants. It’s about creating a global brand that feels personal, no matter where it pops up.
Summary
Em Sherif started as a family-run restaurant in Beirut. Today, it’s a global hospitality name with serious backing. Turmeric Capital helped build the base. ADMO is now responsible for scaling it further. From fine dining to deli counters, Em Sherif is showing how Levantine cuisine can go global without losing what made it special in the first place.
FAQs
Who founded Em Sherif?
Mireille Hayek founded Em Sherif in 2012 in Beirut.
Who owns Em Sherif now?
ADMO Lifestyle Holding holds the majority stake after Turmeric Capital exited.
Where is Em Sherif expanding next?
Em Sherif is planning new launches in the U.S., Europe, and Asia.
