Nepalese expats in UAE can now win gold coins daily when sending money home via du Pay

du Pay has partnered with Esewa Money Transfer to offer exclusive promotions targeting UAE's 450,000 Nepalese expats sending money home. The collaboration makes wallet-to-wallet transfers more attractive through daily gold coin giveaways and free data bonuses, signalling how digital payment providers are competing for the region's massive remittance flows. According to du Pay's announcement, the partnership builds on existing transfer capabilities to add targeted incentives for this specific community.

The value proposition for expats

The partnership addresses a clear friction point for Nepalese workers sending money home. Previously, remittances required bank visits and long queues, with processing delays. Now, customers register on the du Pay App using their mobile number and Emirates ID to instantly send funds to eSewa wallets in Nepal.

Once received, beneficiaries can use their eSewa balance for utility bills, mobile recharges, online shopping, movie tickets, or bank account transfers — all from their phone. This modularises the traditional banking infrastructure by creating direct wallet-to-wallet connections.

Strategic targeting of remittance flows

The collaboration reveals how digital wallet providers are competing for specific ethnic corridors rather than broad markets. Nepal represents one of the UAE's largest remittance destinations, with Nepalese expats forming a concentrated user base with predictable transfer patterns.

Esewa Money Transfer, a subsidiary of F1Soft Group, operates as Nepal's leading digital remittance company. By partnering directly with du Pay, they bypass traditional correspondent banking relationships while offering enhanced user incentives that traditional money transfer operators cannot match.

Promotional mechanics and customer acquisition

The partnership offers two specific incentives: customers who send money from du Pay to eSewa wallets can win a gold coin daily, plus receive free 2GB data on every international transfer. While details of additional 'exclusive promotional incentives' weren't specified, the structure suggests ongoing campaign flexibility.

This promotional approach targets high-frequency users rather than one-time customers. Nepalese expats typically send money home monthly, making the daily gold coin chance and data bonuses recurring value propositions that compound over time.

The broader digital remittance shift

The partnership reflects how UAE's digital payments ecosystem is maturing beyond domestic transactions. du Pay, licensed by the Central Bank of the UAE, now positions itself as a regional fintech hub rather than just a local payment app.

Looking forward, this model — ethnic-specific partnerships with destination countries — could expand to other major expat communities. The UAE hosts large populations from India, Pakistan, the Philippines, and Bangladesh, each representing significant remittance volumes that digital providers are competing to capture.

How to send money

du Pay customers can register using their mobile number and Emirates ID through the du Pay App. The service supports instant transfers to eSewa wallets in Nepal, with promotional benefits including daily gold coin chances and free 2GB data on international transfers. Specific promotion duration and additional incentive details weren't disclosed.

Frequently Asked Questions

Written by

Share

Copied