The DP World Tour announced on 12 November 2025 that it has signed AWS as its Official Cloud Provider. The deal leans on agentic AI, live data and cloud video to change how golf is produced, watched and run.
Fans get smarter streams and social content. Spectators get live course twins on their phones. Operations teams get real-time decisions. And sustainability tracking goes live on the venue's screens.
- AWS is now the Official Cloud Provider for the DP World Tour
- Broadcasts get AI-generated insights, shot commentary and instant translation
- An AI-powered media library will auto-tag clips for quick, personalised replays
- On-site “Virtual Twin” upgrades process 1m+ data points per tournament
- “Green Drive Live” tracks emissions in real time; remote production has already cut ~87 tonnes CO₂ per event since 2024
What the partnership covers
This is a cloud and AI backbone for the Tour’s events, media and apps.
- Official Cloud Provider agreement announced in Dubai on 12 Nov 2025
- Real-time and historical data combined across broadcasts, venues and ops
- Roadmap from 2026 to deliver “Tournament-as-a-Service” at scale
The aim is simple: make every tournament feel consistent, informed and data-rich, no matter the country. Hosting on AWS means a single platform for media, fan products, and internal tools, with room to scale throughout the season.
Smarter broadcasts and social content
Fans will see faster highlights and context that actually helps.
- AWS Media Services to stream live and on-demand, including fast-round compilations
- Generative AI for data-driven insights and shot commentary
- Instant language translation across TV, web and social
Expect on-screen context that goes beyond yardage. Think historic success rates, wind impact or pressure stats surfaced in real time, then pushed to TV graphics, social clips and the app. It should make “why that shot matters” clearer for casual viewers without slowing down play.
A searchable media archive
The Tour’s footage becomes easier to find and reuse.
- New AI-powered Media Asset Management system
- Automatic metadata tagging for players, shots and key moments
- Personalised compilations built around favourite players
Years of content turn into a searchable library. Editors and social teams can pull up the exact clip in seconds, while fans get tailored feeds rather than trawling through long replays. This also accelerates sponsor and rights-holder workflows, because the right moment is easier to license and reuse.
On-site: course twins and live operations
Spectators and staff get a live, shared view of the course.
- Second-generation “Virtual Twin” of each course
- 1m+ data points per tournament across history, conditions and predictions
- Venue screens and mobile views show action from every hole
- Agentic AI for operations using Amazon Bedrock and Amazon Quick Suite
If you’re at the far end of the course, the twin shows what you’re missing elsewhere, with context layered in. Behind the scenes, an intelligence platform helps staff decide where to place marshals, manage queues and balance grandstand loads. For background on how agentic AI is shaping enterprise work in the region, see our coverage of AWS and e& training 30,000 people in AI.
Sustainability in practice
The Tour wants measurable progress, not vague pledges.
- “Green Drive Live” monitors energy, emissions, waste, water and logistics in real time
- Machine learning simulates scenarios to optimise before events start
- Live emissions dashboard on venue screens and in the app
- Remote TV production since 2024 cuts ~87 tonnes CO₂ per tournament; AWS live cloud production will expand this
The live dashboard makes an impact visible to fans and staff. Remote production already shows the biggest wins by reducing travel and on-site kit. More cloud production should widen those savings. For another UAE example of cloud’s operational gains, read Grandiose’s full migration to AWS.
From 2026: “Tournament-as-a-Service”
The Tour is standardising how it runs events worldwide.
- Tournament apps and data move into AWS for scale and consistency
- Aims for the same features and reliability each week, in any country
- Easier rollout to more tournaments per season
Think of it as a shared, cloud-hosted toolbox. Once set up, features such as the Virtual Twin, ops dashboards, and content pipelines can be enabled more quickly at new venues. If you want a taste of how data and agents show up in other industries, our piece on NETSCOUT’s AI agents with Bedrock is a useful parallel.
FAQ
What will fans notice first?
Faster highlights, clearer context on shots, and personalised clips across the app and social. You’ll also see a course twin view at the venue and on mobile.
Which AWS services are mentioned?
AWS Media Services for streaming, agentic AI built on Amazon Bedrock and Amazon Quick Suite, plus an AI-powered media asset system for auto-tagging content.
How does this help spectators on the ground?
Screens and phones show live action from any hole using the Virtual Twin. You get real-time updates on queues and grandstand capacity, so it’s easier to plan your day.
What’s the sustainability plan?
“Green Drive Live” tracks key metrics live and predicts better setups before events. Remote production has already reduced around 87 tonnes of CO₂ per tournament since 2024, with more cloud production to come.
When will the bigger platform roll out?
From 2026, as the Tour shifts tournament apps and data into AWS to deliver a consistent “Tournament-as-a-Service” model across more events.
