DAMAC offers luxury Nissan with home purchases for Emiratis this Ramadan

DAMAC Properties has launched an exclusive Ramadan campaign offering complimentary luxury cars to Emirati nationals purchasing selected residential units. According to DAMAC Properties' announcement, buyers of properties worth AED 1.5 million or more receive Nissan vehicles ranging from the Pathfinder SL 4WD to the high-performance Patrol NISMO, depending on the purchase value.

What makes DAMAC's Ramadan offer different?

The 'Buy a Home, Get a Luxury Car' campaign is exclusively available to Emirati nationals during the Holy Month of Ramadan. DAMAC has structured the offer across three tiers to support buyers from first-time homeowners to high-net-worth investors.

This marks a strategic shift towards targeted incentives for UAE nationals. Where other developers offer generic promotional packages, DAMAC has created a nationality-specific programme that reinforces its positioning as a proudly Emirati company.

The timing aligns with the UAE's Year of Family initiative, positioning homeownership as a family investment rather than just a property transaction.

Which luxury cars come with each property tier?

DAMAC has created a three-tier system linking property values to specific Nissan models. Properties priced at AED 1.5 million or more include a complimentary Nissan Pathfinder SL 4WD, featuring all-wheel drive and family-focused features.

The mid-tier starts at AED 3 million and includes the Nissan Patrol SE Platinum City, positioning this as the premium family SUV option. For properties valued at AED 5 million and above, buyers receive the Nissan Patrol NISMO – the performance-oriented variant that represents the pinnacle of the offer.

This structured approach means the car incentive scales with the property investment, maintaining proportional value across different buyer segments.

Why is DAMAC targeting Emiratis specifically?

Amira Sajwani, Managing Director at DAMAC Properties, explained the strategic rationale: 'Ramadan is a time of reflection, generosity, and family. As the UAE marks the Year of Family, we are launching an initiative that delivers real value to homeownership for Emiratis.'

The campaign serves dual purposes: supporting UAE national buyers whilst strengthening DAMAC's relationships with Emirati brokers during Ramadan. This broker engagement component suggests DAMAC recognises the importance of local intermediaries in reaching Emirati buyers effectively.

By positioning itself as 'a proudly Emirati company', DAMAC differentiates itself from international developers and reinforces its local credentials in an increasingly competitive market.

How does this fit Dubai's property market trends?

DAMAC's Ramadan campaign comes as Dubai's property sector continues demonstrating resilience and depth, according to the company's statement. The developer is betting that lifestyle-led incentives aligned with national priorities will resonate with Emirati buyers.

The campaign represents a shift from traditional payment plan incentives to tangible lifestyle rewards. Rather than competing purely on price or financing terms, DAMAC is adding immediate value through luxury vehicle ownership.

This approach also addresses the practical consideration that many property buyers need vehicles, particularly for family-oriented SUVs that align with UAE lifestyle preferences.

Should Emirati buyers consider this offer?

The value proposition depends on whether buyers are already considering both a property purchase and a vehicle upgrade. For Emiratis planning to buy a Nissan Pathfinder (starting at AED 150,000) or a Patrol (AED 200,000+), the offer offers genuine savings.

However, the exclusivity to 'selected UAE residential units' means buyers cannot choose any DAMAC property. The specific developments and unit types included in the campaign aren't detailed in the announcement.

First-time Emirati homeowners particularly benefit from the entry-level tier at AED 1.5 million, where the Pathfinder represents meaningful added value. High-net-worth investors considering AED 5 million+ properties gain access to the performance-focused Patrol NISMO.

The campaign runs only during Ramadan, creating urgency for decision-making during a traditionally contemplative period.

Campaign details and eligibility

The offer is exclusively available to Emirati nationals purchasing selected UAE residential units during Ramadan 2026. DAMAC has not specified which developments or unit types qualify for the campaign.

Property purchase thresholds are AED 1.5 million (Nissan Pathfinder SL 4WD), AED 3 million (Nissan Patrol SE Platinum City), and AED 5 million (Nissan Patrol NISMO). The campaign strengthens DAMAC's engagement with Emirati brokers, suggesting commission structures may also be enhanced during this period.

Frequently Asked Questions

Who is eligible for DAMAC's Ramadan offer?

The offer is exclusively for Emirati nationals. Only UAE citizens can participate in the 'Buy a Home, Get a Luxury Car' campaign when purchasing selected residential units during Ramadan.

What cars are offered with DAMAC properties during Ramadan?

Buyers receive different Nissan models based on property value: Nissan Pathfinder SL 4WD for AED 1.5M+ properties, Nissan Patrol SE Platinum City for AED 3M+, and Nissan Patrol NISMO for AED 5M+ purchases.

What is the minimum property value for DAMAC's Ramadan offer?

The minimum property value is AED 1.5 million. At this level, buyers receive a complimentary Nissan Pathfinder SL 4WD with their home purchase.

Which DAMAC properties are included in the Ramadan campaign?

DAMAC has specified 'selected UAE residential units' but hasn't detailed which developments qualify. Interested buyers should contact DAMAC directly to confirm eligibility for specific properties.

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