General Motors is kicking off a month-long Chevrolet and GMC Truck Mania in the GCC, celebrating an 18% year-on-year rise in pickup sales — the best first-half performance since 2017. The event runs from 13 August to 13 September across the UAE, Saudi Arabia, Kuwait, Oman and Qatar.

Rising Sales and Shifting Buyers

GM’s truck sales are growing fast, especially among younger and female buyers.

  • 18% YoY increase in Chevrolet and GMC pickup sales in H1 2025
  • Best first-half sales since 2017
  • Growing share among youth (20–35% of customers) and women

This isn’t just about selling more trucks — the buyer profile is changing. Younger Emiratis in their 20s are picking the GMC Sierra for their first vehicle, while the Chevrolet Silverado remains a favourite among Saudi repeat buyers aged 30–50.

Female Truck Ownership on the Rise

Women are becoming a bigger part of the truck market in the GCC.

  • Female ownership doubled in the past three years
  • Women made up 9% of all GM truck buyers in 2024
  • Kuwait leads with 13% female ownership, UAE follows with 9%, Qatar at 7%

In the UAE, a third of GMC Sierra owners are Emirati women aged 30 to 49. Silverado also sees repeat purchases from Kuwaiti women over 30.

What’s on Offer at Truck Mania

Customers will get more than just showroom visits.

  • Test drives for both road and off-road
  • Personalised consultations
  • Seasonal value offers
  • Immersive product experiences

The event will feature models

such as the Chevrolet Silverado, GMC Sierra, GMC Canyon AT4X, and the all-electric GMC Hummer

EV SUT.

Chevrolet Silverado 2025

From daily drives to off-road adventures, available in LT, RST, Trail Boss and ZR2 trims.

UAE pricing:

  • WT (base): AED 105,000 – AED 115,000
  • LT / RST: AED 146,000 – AED 202,000
  • Trail Boss: AED 167,000 – AED 207,000
  • ZR2: AED 221,500
  • High Country: AED 259,500

GMC Sierra 2025

Premium features with models like Denali and AT4.

UAE pricing:

  • SLE (base): AED 145,000 – AED 177,000
  • AT4: AED 204,000 – AED 207,000
  • Denali: AED 278,600 – AED 283,000
  • Denali Ultimate: AED 303,900 – AED 306,000

GMC Canyon AT4X 2025

Mid-size agility for city and desert driving. Price not officially listed for the UAE at the time of writing.

GMC HUMMER EV SUT 2025

1,000 hp, zero emissions, with CrabWalk and Watts to Freedom. Available in OnStar connected UAE markets. Pricing varies by market and spec.

FAQs

When is Chevrolet and GMC Truck Mania happening?From 13 August to 13 September 2025 across the UAE, Saudi Arabia, Kuwait, Oman and Qatar.

Which trucks are featured in the event?Chevrolet Silverado, GMC Sierra, GMC Canyon AT4X, and GMC HUMMER EV SUT.

Are there special offers for buyers?Yes, including test drives, consultations, and seasonal value offers.