botim is no longer just a calling app. It’s turning into something much bigger—and now it’s showing up on TV screens across MENA. Astra Tech’s flagship platform is stepping onto the pitch, making its debut on beIN SPORTS during the 2025 FA Community Shield match between Liverpool and Crystal Palace on 10 August.
This isn’t just a flashy ad. It’s a sign that botim is dead serious about being seen—not just in the UAE, but everywhere.
What’s Happening
botim will appear on regional broadcasts of the Community Shield for the first time. The match airs on beIN SPORTS and will reach millions of viewers across the Middle East and North Africa (MENA).
- Match: Liverpool vs Crystal Palace
- Date: 10 August 2025
- Broadcast: beIN SPORTS (MENA)
- Event: FA Community Shield at Wembley
With a new look and a bigger mission, botim is using the visibility of the Premier League’s curtain-raiser to say: we’re not just for calls anymore.
From VoIP App to AI Fintech Platform
botim has gone through a major rebrand. It’s moved from being a voice and video calling app to what Astra Tech calls the UAE’s first AI-native fintech app.
- Over 150 million global users
- 8+ million users in the UAE
- Combines messaging, payments, and AI services
- Financial features available only in the UAE (for now)
Think of it as your bank, chat app, and assistant rolled into one—if you live in the UAE.
Why Football?
Football pulls in huge crowds. Especially when it’s Liverpool. Astra Tech is betting that sticking botim on screens during a major match will get people curious—and clicking.
- Football = massive viewership
- Shared emotions = great branding moment
- beIN SPORTS = high reach across MENA
- Wembley = prestige
It’s about attention. And botim’s aiming for more than a few eyeballs.
Not Just Branding
The company says this isn’t just about visibility. It’s about showing intent. botim wants to become the go-to app for more than chats and calls—it’s pitching itself as a tool for financial access and inclusion.
- Payments, savings, and transfers in one place
- AI tools to help manage daily life
- Services aimed at the UAE’s large resident population
It’s a tall order, but they’ve got the scale to give it a proper shot.
UAE-First, But With Global Hopes
botim’s financial features are locked to the UAE for now, but the broadcast move suggests plans for a broader rollout.
- UAE is test ground for AI fintech
- MENA exposure builds brand recognition
- Potential for expansion if adoption grows
This could be the start of a much wider play.
FAQs
What is botim now offering beyond calls?
In the UAE, botim now includes payment services, savings tools, and AI-based features to help users manage money and daily tasks.
Where can I use botim’s new financial features?
These services are currently only available to users based in the UAE.
Why is botim advertising during a football match?
The FA Community Shield gives botim exposure to millions of viewers in MENA, helping build awareness of its new identity as a fintech platform.
