Apple just confirmed its next fall event, cleverly titled “Awe Dropping”, set for September 9, 2025 (9 PM Dubai time) at the Steve Jobs Theatre in Apple Park. Expect new iPhones, watches, earbuds, and a heavy dash of AI headlines. Let’s unpack what Apple might (finally) serve.
What to Expect at the Event
Apple usually teases just enough to get fans talking. Here’s a quick snapshot of what’s likely on show:
- iPhone 17 lineup, including a new ultra‑thin “iPhone 17 Air”
- Apple Watch updates (Series 11, Ultra 3, Watch SE 3)
- AirPods Pro 3
- A strong push on AI, including Siri upgrades and “Liquid Glass” design through iOS 26
Details Behind the Rumours
Apple has confirmed the event for September 9, 2025, at its usual Apple Park venue — Steve Jobs Theatre — with the “Awe Dropping” branding.
The iPhone 17 series is expected to headline the show. Rumours include a revamped rear camera styling, possibly with a Google Pixel-style horizontal bar.
A standout might be the new iPhone 17 Air — a super‑thin 6.6‑inch model with a single rear camera and lighter frame.
AI is front and centre. Expect Apple to promote its “Liquid Glass” interface (via iOS 26), fresh Siri smarts, and possibly a custom AI model or a Google collaboration.
Other possible reveals include new Apple Watch models and AirPods. The Watch Series 11, Ultra 3, and SE 3 could debut alongside AirPods Pro 3 — all featuring upgrades in health tracking and design.
Why This Matters
Apple faces growing pressure from competitors like Google and Samsung regarding AI. This event may show whether it can catch up or stand out.
Hardware-wise, a thinner iPhone with USB-C and a high refresh-rate display might appeal to users who want both style and performance.
For the UAE (and similar markets), new features such as advanced wireless technology (Wi-Fi 7, 25W wireless charging) add real-world value.
FAQs
When and where is the next Apple event?
Apple’s fall showcase is set for September 9, 2025, at Steve Jobs Theatre, Apple Park.
What is the “Awe Dropping” tagline about?
It’s the event’s official name — a clever hint at bold reveals and high drama.
Will there be new iPhones?
Definitely. Expect the iPhone 17 series, plus the new ultra‑thin iPhone 17 Air model.
