ASUS ExpertBook Ultra brings 0.99kg AI power to the UAE

ASUS has officially unveiled the ExpertBook Ultra in Dubai, a new flagship business laptop that puts AI features into a chassis weighing just 0.99kg. According to an ASUS press release, the device is designed for the "modern hybrid work environment" and the much-anticipated ASUS ExpertBook Ultra UAE will reach the GCC market in April 2026.

The announcement highlights the shift towards AI-capable hardware in the workplace. While we have seen generative AI tools like ChatGPT dominate software headlines, manufacturers are now racing to build that capability directly into devices. The ExpertBook Ultra is ASUS's answer to this demand, carrying the Copilot+ PC badge and promising enterprise-grade security alongside its neural processing specs.

What the ExpertBook Ultra offers

The ExpertBook Ultra is built around the Intel Core Ultra X9 Series 3 processor, which includes a Neural Processing Unit (NPU) capable of 50 TOPS (trillions of operations per second). This hardware is specifically designed to handle AI workloads locally rather than relying entirely on the cloud.

ASUS has integrated its own "MyExpert" platform to use this power. The suite includes tools for meeting transcripts, AI-generated summaries, and file searching. For business users, the promise is faster workflows without the lag or privacy concerns of uploading sensitive data to external servers.

Here are the core specifications:

• Processor: Intel Core Ultra X9 Series 3
• NPU: Up to 50 TOPS
• Battery: 70Wh capacity
• Thermal: ASUS ExpertCool Pro (up to 50W TDP)
• Audio: Six-speaker system with Dolby Atmos

Design and durability

Despite the focus on AI, the physical design is likely the immediate draw for mobile professionals. The laptop uses a magnesium-aluminium alloy with a "Nano Ceramic" coating, which ASUS claims provides 9H hardness. This allows the device to meet US military-grade durability standards while keeping the weight under 1kg.

The display is a 3K tandem OLED touchscreen. It hits a peak brightness of 1400 nits, which should make outdoor work viable in the UAE sun. It also features an anti-glare finish and Corning Gorilla Glass for scratch resistance.

Security features include the ASUS ExpertGuardian system, which follows NIST SP 800-193 guidelines to protect firmware from attacks. Given the recent Windows 11 issues some users have faced, hardware-level security remains a priority for enterprise buyers.

ASUS ExpertBook Ultra price in UAE

ASUS confirmed that the ASUS ExpertBook Ultra UAE will be available in the GCC starting April 2026. Potential buyers in the region will be keen to learn the specific price, as the official ASUS ExpertBook Ultra UAE pricing has not yet been revealed.

The laptop will come in two colours: Jet Fog and Morn Grey. We expect pricing to be announced closer to the April retail launch. Given the premium materials and flagship specs, it will likely compete at the higher end of the business laptop market.

We will update this article once local retailers and official AED pricing are confirmed.

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