ASUS launches new desktop lineup in UAE: V501, TUF Gaming T500, and ROG G700 series

ASUS has launched three new desktop series in UAE, targeting different user needs from home computing to elite gaming. According to ASUS's press release, the lineup includes the lifestyle-focused V501 starting at Dhs 2,699, compact TUF Gaming T500 from Dhs 3,699, and flagship ROG G700/GM700 series at Dhs 10,999. All systems feature next-generation NVIDIA RTX 50 Series graphics for AI-enhanced performance.

ASUS V501: Clean aesthetics for modern homes

The V501 represents ASUS's attempt to create a desktop that doesn't scream 'computer' in your living room. The clean white design and low-noise thermal system suggest they've learned from years of RGB-heavy gaming boxes that most people simply don't want.

Powered by latest Intel processors, the V501 handles everyday tasks—productivity, streaming, schoolwork, light creative work. It's not trying to be everything to everyone, which is refreshing.

The Limited White Edition is available now at Sharaf DG for Dhs 2,699. Additional V501MV and V501SV configurations arrive in the coming weeks, though ASUS hasn't specified pricing for those variants yet.

TUF Gaming T500: Compact performance with RTX 50

The TUF Gaming T500 tackles the space problem that plagues many gaming setups. This compact system packs up to Intel Core i7 processors and NVIDIA GeForce RTX 5060 Ti graphics with DLSS 4.5 features into a smaller footprint.

High-speed DDR5 memory and PCIe 4.0 storage are standard—specs that were premium features just two years ago. The TUF branding suggests durability focus, though we'll need hands-on time to verify those claims.

Starting at Dhs 3,699, it's available at Al Ershad, Jumbo, Noon, Sharaf DG, and the ASUS eStore. That pricing puts it squarely against custom-built alternatives, where the convenience factor becomes the deciding element.

ROG G700 and GM700: No-compromise flagship systems

At the top end, ASUS offers both Intel and AMD paths to maximum performance. The G700 features Intel Core Ultra 9 processors with NVIDIA GeForce RTX 5090 ROG ASTRAL GPUs, while the GM700 pairs AMD's Ryzen 9 9950X3D with RTX 5080 PRIME graphics.

Both include advanced liquid cooling and extensive expansion options—critical for systems at this performance tier where heat management determines sustained performance. The RTX 5090 in particular generates substantial heat under full load.

At Dhs 10,999 starting price, these compete with high-end custom builds. Available at Al Ershad, Emax, Jumbo, Amazon, Sharaf DG, Virgin, and the ASUS eStore—wider availability than typical flagship launches suggest ASUS expects decent volume.

RTX 50 Series advantage and Resident Evil bundle

The RTX 50 Series graphics across all three lines represent a significant upgrade over previous generations, particularly for AI-accelerated gaming features. RTX 50 deals have been appearing across UAE retailers, though these ASUS systems are newly launched.

ASUS includes a Resident Evil Requiem game bundle for buyers of qualifying RTX 50 Series systems. Purchase by 16 March 2026, register on ROG Elite Program, receive game code for the 27 February 2026 release. Redemption deadline extends to 16 April 2026.

The bundle applies to RTX 5090, 5080, 5070 Ti, and 5070 configurations in both desktop and laptop form factors—broader eligibility than typical game bundles.

ASUS desktop prices and UAE availability

All three series are available now across major UAE retailers, with the V501 Limited White Edition at Dhs 2,699, TUF Gaming T500 starting at Dhs 3,699, and both ROG G700 and GM700 from Dhs 10,999.

Sharaf DG stocks the V501 exclusively for now, while gaming-focused T500 and ROG systems have broader retail presence including Al Ershad, Jumbo, Noon, Emax, Amazon, Virgin, and the ASUS eStore.

ASUS Perfect Warranty extends to all models with up to Dhs 500 coverage—register within 90 days of purchase. Given the company's recent desktop and laptop launches in UAE, local service support appears well-established.

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