ASUS just wrapped up a key business event in Muscat, Oman, spotlighting its latest productivity gear. Over 100 professionals from education, business, and government showed up to see what ASUS has been working on—especially around smarter tech backed by AI. Here’s a quick breakdown of what went down.
ASUS Doubles Down on Business Tech in Oman
ASUS and its local partner, Suhail Bahwan Group, hosted the event titled “Innovating with the Future: Transforming Business with IT Solutions.” It drew decision-makers across key sectors, all eager to see the latest from ASUS.
Key points:
- Over 100 delegates attended
- Targeted sectors: education, government, and business
- Backing Oman Vision 2040 for digital transformation
ASUS is using events like this to get closer to its users and stay on top of what businesses actually need. It’s also clearly invested in Oman as a growth market.
The Kit: What ASUS Is Pushing
ASUS highlighted three main product lines during the event. They’re not flashy, but they’re solid picks for anyone needing reliable hardware in the workplace or classroom.
Featured products:
- ExpertBook (P & B series) – light, secure, built to last
- Chromebooks – battery-focused and student-friendly
- ExpertCentre AiO PCs – strong build and simple design for office use
The ExpertBook is probably the star here. It’s built for people who don’t want their laptops to fall apart after a year, with business-focused durability and security. Chromebooks offer a streamlined setup with minimal fuss, making them ideal for schools. And the AiO PCs are about keeping desks clean and setups easy.
AI and Smarter Business Environments
The buzzword here was AI. ASUS didn’t go deep into specifics, but the push is clearly toward using AI to make everyday work more efficient.
Highlights:
- ASUS wants its devices to be smarter, not just faster
- Focus on long-term performance and ease of use
- Positioning AI as a backbone for future upgrades
This isn’t just about hardware. It’s about making the day-to-day smoother—automating the boring stuff, cutting down time-wasting tasks, and making business workflows actually work.
Environmental Goals Still on the Agenda
ASUS also took a moment to remind everyone that it’s not just chasing performance—it’s also pushing sustainability. This includes the use of more eco-friendly materials and a full reliance on renewable energy at its Taiwan operations.
Sustainability updates:
- Increased use of recycled and eco-friendly materials
- 100% renewable energy in Taiwan operation centres
They’ve already racked up over 71,000 awards, but ASUS still seems keen to earn a few more by keeping the planet in mind while designing.
What’s Next for ASUS in the GCC?
This event was just the start. ASUS plans to hold more of these across Oman and the wider Gulf region. It’s part of a broader effort to establish itself as the go-to brand for governments, businesses, and schools across the GCC.
FAQs
What products did ASUS focus on during the Oman event?
ASUS showed off its ExpertBook, Chromebook, and ExpertCentre AiO series, designed for businesses, students, and offices, respectively.
How is ASUS contributing to sustainability?
ASUS is using more eco-friendly materials and now runs its Taiwan operations entirely on renewable energy.
Why is ASUS focusing on Oman?
Oman is a key market in ASUS’s regional strategy, especially with its Vision 2040 plan pushing for tech-driven development.
