Alexa's most awkward moments: 12,000 marriage proposals from UAE users

UAE residents declared love to Alexa over 170,000 times in 90 days, with Amr Diab's "Khatfouny" topping song requests and Cristiano Ronaldo leading celebrity searches. Amazon's Valentine's Day data reveals surprising romantic interactions.

According to Amazon's announcement, UAE and KSA residents said "Alexa, I love you" more than 170,000 times over the past 90 days — just one insight from the company's latest usage data released ahead of Valentine's Day 2026. The regional trends reveal everything from Amr Diab dominating song requests to Cristiano Ronaldo topping celebrity searches.

Most requested songs and artists in UAE and KSA

Music drives the most personal interactions with Alexa across both markets. "Khatfouny" by Amr Diab led the most-requested songs list, followed by Fadel Chaker's "Ahla Rasma" and Tamer Hosny's "Malakat Jamal Al Kawn."

Among Arabic artists, Amr Diab, Tamer Ashour, and Nancy Ajram were the most requested. For Khaleeji music specifically, Ayed, Hussain Al Jassmi, and Abdul Majeed Abdullah were the most popular among regional users.

The data suggests users treat Alexa as their personal DJ, with romantic music requests exceeding 7,000 times during the tracking period.

UAE users' most surprising Alexa interactions

Beyond practical commands, the region's relationship with Alexa borders on the romantic. Those 170,000 "I love you" declarations came alongside 12,000 marriage proposals and 3,000 requests for Alexa to "flirt" with users.

Customers also asked for love poems and romantic playlists, highlighting how voice assistants have evolved from simple command-response tools to something approaching digital companionship. The interactions reflect changing expectations around smart home devices in daily life.

Celebrity searches and sports obsessions

Celebrity curiosity runs deep among UAE users. Football legends Kaka and Cristiano Ronaldo topped the list of most-searched celebrities, while users frequently queried the marital status of Mohamed Salah, Lionel Messi, and Ronaldo.

Football dominates sports interest, with Real Madrid CF, FC Barcelona, and Al Hilal SFC generating the most updated requests. The pattern shows Alexa serving as a real-time source of sports news for the region's football-obsessed users.

Daily routines and spiritual requests

Alexa supports millions of daily moments beyond entertainment. Surah Al Baqara ranks as the most-requested Surah, with Maher Al-Mu'aiqly as the preferred Qari for recitations.

In the kitchen, Penne Alfredo and Kabsa lead recipe requests for hands-free cooking assistance. Smart home automation features and custom routines also rank among the most-utilised tools, suggesting users appreciate Alexa's role in managing connected homes.

New Echo Show devices for Valentine's Day

Amazon timed the data release to promote its new Echo Show 8 (3rd Gen) and Echo Show 11. Both devices feature industrial design with edge-to-edge glass and improved processors for faster responses.

The company positions the displays as "Valentine's companions," suggesting commands like "Alexa, give me gift ideas" or "Alexa, will you be my valentine?" The upgraded hardware should handle the region's apparent appetite for conversational interactions better than previous generations.

Echo Show availability in UAE

Amazon hasn't announced specific UAE pricing or availability dates for the Echo Show 8 (3rd Gen) and Echo Show 11. The devices represent the latest generation of Alexa-enabled smart displays, though regional launch details remain unclear.

Current Echo devices are available through Amazon.ae and major electronics retailers across the UAE.

Frequently Asked Questions

What were the most requested songs on Alexa in the UAE and KSA?

The top requested songs included "Khatfouny" by Amr Diab, "Ahla Rasma" by Fadel Chaker, and "Malakat Jamal Al Kawn" by Tamer Hosny across both markets.

Which celebrities were most searched on Alexa in the UAE?

Kaka and Cristiano Ronaldo topped celebrity searches in the UAE, with users also frequently asking about the marital status of Mohamed Salah, Lionel Messi, and Ronaldo.

How often do users express affection to Alexa?

Over the past 90 days, users said "Alexa, I love you" more than 170,000 times, made 12,000 marriage proposals, and requested flirting 3,000 times.

What smart home features are popular with Alexa users in the region?

Home automation features and custom routines rank among the most-utilized smart home tools by Alexa users in the UAE and KSA, alongside recipe assistance and spiritual content.