Al-Nassr FC isn’t just playing to win on the pitch. The Saudi club is also upgrading its digital presence. Teaming up with Hewlett Packard Enterprise (HPE), Al-Nassr is rolling out a high-performance network to connect fans, players, and staff like never before. The goal? To turn its facilities into a digital sports campus that brings fans closer to the action, no matter where they are.
Making the Stadium Smarter
With a solid tech backbone from HPE Aruba Networking, Al-Nassr is expanding its network across all areas of its operations.
- Covers stadium, training, medical, media, and fan facilities
- Uses Wi-Fi 7 access points for fast, stable connectivity
- Manages 20+ buildings, including warehouses and retail stores
The tech setup means the club can handle everything from streaming live matches to securing sensitive player data. On a quiet day, a few hundred people connect. On match days, that jumps to over 10,000. The network holds up either way.
Fan Experience Goes Digital
Al-Nassr knows most of its 60 million fans can’t make it to Riyadh. So it’s bringing the club to them.
- Streaming matches and player interviews
- Behind-the-scenes content from training to match prep
- Exclusive in-stadium smartphone content
With HPE Aruba’s platform, the IT team can scale bandwidth, assign access rights, and fix issues on the fly. It’s not just about game day anymore. Fans can stay connected all week.
Why HPE Aruba Networking?
To support this always-on approach, the club relies on a mix of HPE Aruba products:
- Central: Cloud-based network management
- CX switches: High-speed data routing
- EdgeConnect SD-WAN: Resilient connectivity with link bonding
- Wi-Fi 7: Fast, low-latency wireless access
These tools help the club’s team keep the network humming while expanding coverage across new buildings and retail outlets.
The Business Side of the Game
This digital push isn’t just for fans. It’s a way to future-proof the club’s operations.
- Supports content generation and streaming
- Keeps player biometric data secure
- Simplifies IoT deployments for sports tech
As the club adds more stores and expands its brand, the new infrastructure makes sure they don’t miss a beat.
Summary
Al-Nassr FC is utilising technology to bridge the gap between the club and its massive global fan base. With help from HPE, it’s turning its campus into a smart, connected space that supports everything from content streaming to real-time analytics.
FAQs
What is Al-Nassr doing with HPE?
They’re building a smart digital network across the club’s campus to improve fan engagement and streamline operations.
How does this help fans outside Saudi Arabia?
The setup enables Al-Nassr to stream matches, behind-the-scenes content, and exclusive videos to fans worldwide.
