Your new one-stop shop for Jeep, Dodge, RAM, and Chrysler is now open on SZR.

A new flagship 3S (Sales, Service, Spares) showroom is now open on Sheikh Zayed Road. It replaces the former Sheikh Zayed Road and Dubai Festival City locations. The new seven-seater Jeep Commander makes its UAE debut at the facility.

Al-Futtaim Trading Enterprises has officially opened its new flagship showroom for Chrysler, Dodge, Jeep, and RAM on Sheikh Zayed Road in Dubai. According to the company's press release, the new facility is a proper 3S destination, combining Sales, Service, and Spare Parts under one roof. It replaces the previous showrooms on Sheikh Zayed Road and in Dubai Festival City, creating a new central hub for the brands.

The opening also marks the UAE debut of the all-new Jeep Commander, which is now available for pre-order.

What you need to know about the new showroom

The biggest change here is the 3S concept. Instead of having separate locations for sales and service, everything is now in one place. You can check out a new RAM 1500, get your Dodge Challenger serviced, and buy genuine parts without driving all over town. For owners, this is a huge improvement in convenience.

The location is also key. It’s centrally located in Al Quoz Industrial Area 3, making it much easier to reach for people in Jumeirah, Dubai Marina, or Downtown. This is a much-needed upgrade and consolidates the brand's presence in a big way.

Arun Prasad, Brand Director at Trading Enterprises, said the new Al-Futtaim Trading Enterprises showroom was designed with customer needs in mind. "It serves as a true one-stop destination for every stage of the ownership journey, and we look forward to welcoming customers to experience this new standard firsthand," he said.

Jeep Commander makes its UAE debut

Alongside the new showroom, Trading Enterprises is launching the Jeep Commander in the UAE. After its regional launch last October, the arrival of the new seven-seat 4x4 expands Jeep's lineup for families and adventurers who need that extra space.

The vehicle will be on display at the new showroom ahead of its official sales launch in February 2026. Pre-orders are open now, but details on pricing and specific GCC specs have not been announced yet. It joins a growing family of capable off-roaders, including recent special edition Wranglers.

Where to find the new showroom

The new Al-Futtaim Trading Enterprises showroom for Chrysler, Dodge, Jeep, and RAM is located on Sheikh Zayed Road in Al Quoz Industrial Area 3, Hadaeq Mohammad Bin Rashid, Dubai. It is now the primary location for sales, service, and parts for these brands in the emirate.

Frequently Asked Questions

Where is the new Al-Futtaim Trading Enterprises showroom located?

The new flagship showroom for Chrysler, Dodge, Jeep, and RAM is located on Sheikh Zayed Road in Al Quoz Industrial Area 3, Hadaeq Mohammad Bin Rashid, Dubai.

What services are available at the new showroom?

It is a full 3S facility, offering Sales, Service, and Spare Parts for all four brands under one roof. This provides a convenient one-stop destination for customers for the entire ownership journey.

When will the Jeep Commander be available for sale in the UAE?

The Jeep Commander is available for pre-order now at the new showroom. The official sales launch for the vehicle in the UAE is scheduled for February 2026.

Does this replace the old Trading Enterprises showrooms?

Yes, this new flagship facility replaces both the former Sheikh Zayed Road showroom and the previous location in Dubai Festival City, consolidating operations into one central hub.