Disney Plus has recently announced its plans to roll out ad-subscription pricing models to Europe and the Middle East markets this year.

“Internationally, Disney Plus is also expanding choice and value options with the launch of a new Standard tier, as well as Standard with Ads in select EMEA markets and Canada,” says in one of their post on their website.

Similar to a move by streaming giant Netflix, this is brought upon by the massive loss of 12.5 million Disney Plus paid subscribers in Q3 of 2023. This is the company’s largest loss of subscriber numbers since April 2022.

Price Hikes in Other Markets

This loss has also prompted Disney Plus CEO Bob Iger to announce price hikes in other markets, including UAE, Saudi Arabia and the rest of the Middle East.

In the US, the price increase will raise the monthly subscription of their ad-free tier from $10.99 to $13.99 per month.

It’s still unsure when the price hikes will be rolled out in the UAE, but you can expect it once the ad-supported plans hit the apps.

Currently, a Disney Plus subscription in the UAE costs AED 29.99 per month. According to the company, the new ad-supported plan could come around the equivalent of AED 24 or 25 per month.

Disney Plus to crackdown on Password Sharing

In response to their significant subscriber loss, Disney Plus is also planning to start cracking down on password sharing, similar to what Netflix has done this year.

We’ll keep you updated on the rest of Disney’s plans with their streaming service. 

In the meantime, are you keen on getting the ad-supported version? Are you willing to pay the extra few dirhams for an ad-free streaming experience?

Let us know what you think in the comments below.

Jian Bacallan
Jian Bacallan

Technology Content Crafter. Helping you unbox the latest in tech trends, especially with laptops and mobile devices. A PC gaming enthusiast who loves to cook and is currently obsessed with sim games and pizza dough.


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