Tony Robbins is bringing Breakthrough to Dubai’s Coca-Cola Arena on Saturday 24 April 2027, the programme’s first appearance anywhere in the GCC. Presale tickets open Wednesday 26 August at 9am GST for 24 hours; general sale follows at 9am on Thursday 27 August.
The Tony Robbins Dubai show marks his return to the emirate since 2019, when he last appeared at the same arena in front of Sheikh Mohammed bin Rashid Al Maktoum, according to What’s On.
Breakthrough is a four-hour immersive arena experience built around leadership, business growth and personal performance, in a version created specifically for a Middle Eastern audience. Presented by Locker Room Events, it combines storytelling, live coaching, guided exercises, large-scale visuals and music, and is aimed at people who have already achieved a degree of professional or financial success and want what comes next — C-suite executives, founders, investors and high-net-worth individuals.
He joins a busy stretch for the city’s live calendar, which has already hosted GaryVee’s Bridge Summit appearance and sells big-ticket days out like Crypto Expo Dubai year-round.
Tony Robbins Dubai: what is Breakthrough?
Robbins has spent four decades on the live-events circuit, written eight bestsellers including Money: Master the Game and Unshakeable, and claims more than 100 million attendees across his events and programmes — a figure Arabian Business notes has not been independently verified. He describes the day as an exercise in raising standards across leadership, wealth and personal life, working directly with the audience rather than lecturing at it.
Your breakthrough begins the moment you decide.
Tony Robbins
“I’m excited to bring Breakthrough to the UAE and connect with leaders and entrepreneurs who are ready to challenge their limits and create the next level of impact in their lives and businesses,” Robbins said.
Tony Robbins Breakthrough tickets and prices
| Tier | Price |
|---|---|
| Bronze | AED 999 |
| Silver | AED 2,499 |
| Gold | AED 4,999 |
Prices are as listed by Gulf News. A limited number of Royal and VIP packages go on sale during the presale, bundling premium seating, priority entry, exclusive merchandise, recognition as a founding attendee and a meet-and-greet photo with Robbins. The venue also lists Tabby instalment payments at checkout.
How to register for the presale
Registration is open now at coca-cola-arena.com; registered fans receive a private purchase link before the 9am Wednesday start. The 24-hour presale window ends when general on-sale begins on Thursday 27 August at 9am. The venue announced the show on Instagram:
When is Tony Robbins Breakthrough in Dubai?
Saturday 24 April 2027 at Coca-Cola Arena, City Walk, Dubai. The event starts at 2pm and runs for four hours.
How much are Tony Robbins Breakthrough tickets?
Bronze tickets start at AED 999, with Silver at AED 2,499 and Gold at AED 4,999. Royal and VIP packages, which include a meet-and-greet photo with Robbins, are released during the presale.
When do Tony Robbins Breakthrough tickets go on sale?
Presale opens Wednesday 26 August at 9am GST for 24 hours; general sale follows on Thursday 27 August at 9am. Registration for the presale is open now at coca-cola-arena.com.
