is now equipped to support and assist enterprises in effectively managing WhatsApp conversations with their customers and driving business growth.

Businesses using can now seamlessly integrate with the WhatsApp Business Platform directly from Meta’s cloud servers for faster updates and better message delivery times. With direct access to Meta’s support team, will also be able to better facilitate customer requests such as WhatsApp Business verification. is an omnichannel customer conversation management platform that enables multiuser access to the WhatsApp Business Platform, making it possible to receive and respond to multiple customer messages from a single WhatsApp number. It adds value by providing businesses with comprehensive tools, including an advanced automation builder and detailed analytics on team and agent performance. In addition, supports integration with custom messaging channels and over 5,000 applications like CRMs and e-commerce platforms, such as Hubspot, Salesforce, Shopify, and Magento. is now a WhatsApp BSP

With becoming a WhatsApp BSP, companies can also manage their WhatsApp business accounts and conversations on This entails managing their WhatsApp business profile, creating and approving messaging templates, and viewing and paying for their WhatsApp conversation charges, all through a single interface. enables businesses to comply with WhatsApp’s policies and regulations, such as obtaining customer consent to receive messages from a business. By offering multiple chat entry points, such as ads that click to WhatsApp, QR codes and chat links, and obtaining opt-ins as part of an automated conversation with customers, removes the friction in customer communication.

Gerardo Salandra, CEO of, said:As a WhatsApp BSP, we are committed to offering clients a seamless messaging experience over WhatsApp. Our comprehensive messaging solutions cater to key GCC industries, such as e-commerce, healthcare, logistics, and hospitality, and we intend to innovate further to help businesses drive growth, brand loyalty, and revenue.”

In the Middle East, new businesses are quickly emerging across various industries. As instant messaging usage has increased, businesses have turned to WhatsApp as their primary means of customer communication. Given the sheer number of WhatsApp users in the region, a strong presence on this platform has become imperative. 

Abbas Jaffar Ali
Abbas Jaffar Ali

Abbas has been covering tech for more than two decades- before phones became smart or clouds stored data. He brought publications like CNET, TechRadar and IGN to the Middle East.

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