If you want to save money on your next big purchase, you might want to wait for the best White Friday deals. You can grab great discounts across various products – from headphones to laptops to kitchen appliances, all without leaving the comfort of your home. As always, we’ve taken the guesswork out of figuring out where the best White Friday deals are so that you can enjoy shopping online while buying the best products at the smartest prices.

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What is White Friday?

White Friday is the Middle East’s version of ‘Black Friday’, typically held in the United States each year at the end of November. It typically marks the start of the festive shopping season and is a great way for retailers to move old product stock before it begins.

The term ‘Black Friday’ had a negative connotation in the Middle East, so it was changed to ‘White Friday’ instead. Since then, many regional retailers have adopted the term to boost in-store and online sales. We’ve seen other variations as well, like Yellow Friday from noon.com

How do you get the best White Friday deals?

Looking for the best White Friday deals can be challenging since so many deals exist. That’s why bookmarking our guide is the first step, as we will constantly update this guide with the best deals we can find online. Our biggest tip for getting the best deals online is to act quickly when you see a product you like. It’s very easy to want to hold out longer during the day or week for a further price drop, but often it leads to disappointment as stocks run out and you’re left without the product you wanted to buy. If the product you’re looking at meets your requirements, add it to your online cart and check out.

Don’t forget that if you’re an Amazon Prime member, you can shop for White Friday deals much earlier and take advantage of exclusive Prime offers during the sale, along with free shipping on thousands of products. As with any other sale, make sure that you’re paying attention to the product features before you buy something – it’s easy to accidentally buy an older model of something or a discontinued product without realizing it. While these will certainly get you a great price, you might struggle for after-sales support on these items.

Whatever you’re looking for during the White Friday sale, make sure you keep coming back to our guide as we scour the best deals across a variety of categories. Something is available for everyone and all budgets, so watch this space closely and happy shopping!

Don’t forget; you can also avail yourself of free delivery by signing up to become an Amazon Prime member.

Amazon Echo devices

Ever wanted to control your lights with just your voice? Well, thanks to these deals on Amazon Echo devices, you can. These devices have been heavily discounted from their original price. Using Alexa, you can integrate hundreds of devices, from lights to robot vacuums, for free. Choose from the cheaper Echo Dot or, the larger screen-based Echo Show devices to fulfil your smart home needs.

Amazon Kindle devices

If you’re an avid book lover, then it makes complete sense to invest in an Amazon Kindle and in this list you’ll find the best Amazon Kindle offers in the UAE. The Kindle lineup of e-readers has been a huge success for the company, coming in all kinds of shapes and features depending on your reading needs. Even if you still enjoy physical books, a Kindle is a great device to have.


If you’re looking for a TV upgrade or need a screen for another room, then we have some excellent TV deals to look at. Whether you’re in the market for a 65″ TV for your living room or a smaller set for gaming, we’ve rounded up the best deals for you to look at here.


Whether you need headphones for trips on the metro or something substantial for gym workouts, we’ve got you covered with these audio deals. Our favourite Bose QC45 headphones are on sale at a very affordable price, and you can even grab a new soundbar if you need better audio for your TV-watching experience.

Ring home security

Want to keep an eye on your home when you’re away? Then the Ring series of security devices is a perfect and affordable way to do so. Choose from the Ring Video Doorbell to see who’s at your front door or the Indoor Cam to monitor what’s happening in your home when you’re away. As a bonus, you can integrate all Ring devices with the Ring Alarm kit for complete peace of mind and use your Echo devices to get notified.


From gaming keyboards to gaming headsets, we have the best gaming deals. Whether you’re a console gamer with the PlayStation 5 or a PC gamer needing a new gaming mouse, there’s plenty to choose from here. And if you’re looking for the best games to play this month, we’ve got you covered there too.

Home & Kitchen

From coffee machines to vacuum cleaners, we’ve rounded up our favourite home and kitchen deals that would make great Eid gifts. There’s a very compact tabletop dishwasher that you can pick up at a very decent price, or even an Ecovacs robot vacuum to make cleaning your floors even easier. Round up your cooking plans with the Nutricook Air Fryer 2, which makes meal planning and prep a complete breeze in half the time.

11/30/2023 11:43 pm GMT
Nick Rego
Nick Rego

Copywriter and journalist

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