Hina Muhammad Iqbal, Head of Training at OPPO UAE, led the product presentation and training for the Reno 14 Series. With over three years of experience in talent development and sales enablement at OPPO, she has played a key role in preparing regional teams for the latest innovations—from the Reno 10 to the AI-powered Reno 13 Series.
In this exclusive interview with Tbreak, she shares product insights and the localised strategy behind Oppo’s newest mid‑range offering.
Listening First, Designing Second
When Oppo set out to develop the Reno 14 Series, the starting point wasn’t specs or design—it was listening.
We listen very closely to the voices of our consumers,” explained Iqbal. “The Reno Series is more user‑oriented. We develop devices that we know will be useful in real life.”
That consumer insight proved critical in shaping the Reno 14F, Iqbal’s personal favourite among the Reno 14 series. Positioned as the most accessible of the three, the Reno 14F strikes a balance between affordability and premium features, making it particularly appealing to young professionals.
Nightlife Meets AI Photography
One standout insight emerged during research: in the UAE, life often begins after sunset. But low-light conditions make capturing evening moments challenging.
UAE is all about nightlife, architecture, and the outdoors. The biggest challenge is low‑light photography”
The solution? AI Flash Photography. Unlike conventional flashes that often wash out images, Oppo’s AI-driven system adapts to the environment. On the Reno 14F, dual flash technology captures subject details with the first flash and preserves the background with the second—ensuring both remain sharp and vibrant.
From Underwater to AI Assistant
Recognising how UAE residents embrace water activities, Oppo upgraded its previous-generation underwater mode with 4K underwater photography. Combined with an IP69 rating across all Reno 14 models—the highest available—the devices are ready for beach days, desert safaris, or poolside photography without worry.
Oppo also leaned into productivity. The Reno 14 Series integrates AI tools like:
- AI Translator for multilingual communication in a diverse country.
- AI Mind Map for task organisation without the cost of a personal assistant.
- AI Editor 2.0, including AI Recompose (professionally trained photo framing) and AI Perfect Shot (expression swapping for group photos).
Why AI Is Oppo’s Differentiator
In a crowded smartphone market, Oppo believes hardware alone is no longer enough.
Hardware gives you a base, but AI in software defines the device’s real potential.
Features like AI Perfect Shot turn imperfect moments into shareable memories. AI Recompose ensures that every shot looks professional—without manual editing. And Oppo’s partnership with Google means deeper AI integration, such as voice-driven task management through Gemini.
Localised Marketing for the UAE
Oppo’s UAE marketing strategy is rooted in cultural relevance. Pre-booking packages include free Enco Buds and 12 months of screen and water protection—offering peace of mind as part of the purchase.
Trade-in programs with trusted retailers, such as Jumbo, Emax, and Sharaf DG, make upgrading easier for young professionals. Marketing visuals feature real UAE locations to strengthen local connection.
We want people to feel we share the same lifestyle, needs, and demands. It’s not just about launching a phone—it’s about celebrating every moment and keeping it forever.”
The Reno 14 Series reflects Oppo’s belief that technology should work with—not just for—its users. By blending AI-driven features, a durable design, and a marketing approach rooted in local culture, Oppo positions the Reno 14 not merely as a smartphone but as a lifestyle companion for the UAE market.
We’d like to thank Hina Iqbal and Oppo for sharing insights on the Oppo Reno14 lineup in the UAE.
