Etisalat UAE now sells Meta’s AI glasses in four models, from Dh1,160 ($316). On Tuesday, the UAE’s oldest telco announced the deal, becoming the first operator in the region to sell them.
Buying through a telco means you don’t have to pay it all at once: SmartPay spreads the cost over 12, 18, or 24 months, starting at Dh55 ($15) a month. Etisalat says it’s the only UAE operator offering all three periods.
The line-up, made with Ray-Ban and Oakley owner EssilorLuxottica, covers the Meta Glasses, the Ray-Ban Meta (Gen 2), the Ray-Ban Meta (Gen 3), and the Oakley Meta HSTN. Gulf News reports that etisalat hasn’t disclosed what each model costs, only the Dh1,160 starting price.
The National reports that the glasses handle real-time translation in several languages, give search recommendations, take hands-free calls, capture photos and video, and play audio. Customers pair them with the phones and devices they already use. Neither report mentions eSIM support, network features, or data plans for the glasses, so for now etisalat looks like a shop and a payment plan, not a connection.
As the first telco to bring AI glasses from Meta and EssilorLuxottica to the UAE, we are giving our customers access to this next generation of intelligent devices, supported by flexible SmartPay options that make adoption simpler.
Dr Tamer Eltoni, SVP, etisalat UAE
Owning smart glasses is legal in the UAE, but using their recording features without consent can bring penalties. Meta says privacy is built into the glasses, but the camera is still the feature buyers will need to use with care.
The glasses join the smartwatches and smart rings etisalat already sells alongside phones, tablets, laptops, consoles, and smart home kit. The company recently changed its name back to etisalat from e&. It’s moving into a category Meta already dominates: Meta took 94% of display-less AI glasses shipments in the first half of 2026, and the UAE accounted for 2%. For the hardware itself, see our look at Meta’s Ray-Ban and Oakley line-up.
Customers can buy any of the glasses in etisalat stores and spread the cost over 12, 18, or 24 months with SmartPay.
