LG launches branded reality series Life's Good Wayyak on Shahid June 15
LG teams up with MBC for a celebrity-led home makeover series featuring Amy Roko, Mai Ibrahim and Naif Hazazi. The four-part show demonstrates LG's smart home products through surprise renovations, streaming exclusively on Shahid from June 2026.
LG Electronics and MBC Media Solutions are launching Life's Good Wayyak, a four-episode branded reality series on Shahid, streaming 15 June 2026. According to an announcement from LG Electronics and MBC Media Solutions, the show features celebrities Amy Roko, Mai Ibrahim and Naif Hazazi arranging surprise home makeovers.
Key Takeaways
- Life's Good Wayyak premieres on Shahid on 15 June 2026 with four episodes.
- The series stars Amy Roko, Mai Ibrahim and Naif Hazazi arranging home makeovers.
- LG products including OLED evo AI TVs and InstaView refrigerators feature in makeovers.
- The final episode involves a community-selected makeover via social media campaign.
- The collaboration marks LG's branded content entry on the regional Shahid platform.
What is Life's Good Wayyak about?
Life's Good Wayyak follows three regional personalities as they organise surprise home transformations for people who supported their careers. Amy Roko, Mai Ibrahim, and Naif Hazazi each lead makeover episodes, showcasing LG's product range in real homes.
The series concludes with a community-driven makeover where the public selects the recipient through a social media campaign. This final episode demonstrates LG's approach to audience engagement beyond traditional advertising.
Which LG products appear in the series?
According to the announcement, makeovers feature LG's OLED evo AI TVs, WashTower washer-dryer combinations, and InstaView refrigerators. The OLED evo range serves as the entertainment centrepiece for renovated living spaces.
Additional products include NeoChef Microwave Ovens, StanbyME 2 portable displays, UltraGear 45-inch gaming monitors, and DualCOOL residential air conditioning units. The integration aims to demonstrate LG's smart home ecosystem in practical applications.
What this means for branded content
This partnership signals LG's strategic shift toward lifestyle-focused marketing in the MENA region. Rather than traditional product placement, the series positions home appliances within authentic renovation narratives on Shahid's platform.
For MBC Media Solutions, the collaboration expands their branded content offerings beyond standard advertising formats. The timing coincides with increased regional investment in original streaming content.
When and where to watch in UAE
Life's Good Wayyak premieres exclusively on Shahid on 15 June 2026. All four episodes will be available to Shahid subscribers in the UAE and across the MENA region. No additional subscription fees apply beyond standard Shahid access.
Frequently Asked Questions
What is Life's Good Wayyak?
Life's Good Wayyak is a four-episode branded reality series on Shahid featuring home makeovers using LG products. The show stars Amy Roko, Mai Ibrahim and Naif Hazazi arranging surprise renovations for people who supported their careers.
Which celebrities are in the LG Shahid series?
The series features Amy Roko, Mai Ibrahim and Naif Hazazi. Each celebrity leads makeover episodes, with a final community-selected renovation chosen through social media engagement.
When does Life's Good Wayyak release on Shahid?
Life's Good Wayyak premieres on 15 June 2026 exclusively on Shahid. All four episodes will be available to subscribers across the UAE and MENA region.
What LG products appear in the makeover show?
The series features LG's OLED evo AI TVs, WashTower units, InstaView refrigerators, NeoChef microwaves, StanbyME 2 displays, UltraGear monitors and DualCOOL air conditioners integrated into home renovations.
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